What to charge for a wholesale price?

[StartupsRFun]

So I have a product that I am going to start selling to stores. Ive decided based on the market that the appropriate suggested retail price is $4. I get the product from China and with packaging cost me about $.50. Im wondering what I should sell these to stores for. Is it normal do to 50% of the retail price. Has anyone sold a product to stores, and have any advice?

 

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[PSDSH]

Keystone pricing is 50%, so yes. Now, if you get a distributor involved you can figure on them wanting to buy from you at roughly 30% off that 50% number ($2.00 -.60=1.40)). Then there can also be a sales rep cost of 5-10% off that number.

In my case, on my second product that requires me to get licensing for logos, I essentially am selling my product at 17-25% of retail price...lots of hands in my cookie jar.

 

[Walter Hay]

So I have a product that I am going to start selling to stores. Ive decided based on the market that the appropriate suggested retail price is $4. I get the product from China and with packaging cost me about $.50. Im wondering what I should sell these to stores for. Is it normal do to 50% of the retail price. Has anyone sold a product to stores, and have any advice?

My former importing business sold mostly to the end user, but there were some good sales to stores. I never handled anything so low in value, but some of the principles remain the same.

• Retail stores whether large or small constitute a credit risk.
• Reduce that risk by giving a bigger discount for COD.
• Reduce your risk by only buying direct from manufacturers and selling at high profit margins.

If you are buying out of China, are you buying direct from a genuine manufacturer, or are you paying a lot more and buying from a wholesaler? Many, if not most, suppliers on the popular B2B sourcing sites falsely claim to be manufacturers.

 

[MoneyDoc]

For my energy drinks, I buy them for about $.43/can, I sell to the retailer for $1.04/can, they sell it for $2.30 a can, So they make a bit more than 50%. But, normally, 50% is a great incentive for them to put your product in their store.

 

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