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Progress Thread [PROGRESS THREAD] Tanning business

Discussion in 'Process / Progress / Execution Threads' started by TK1, Jan 9, 2013.

  1. TK1
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    TK1 140 kph Speedway Pass

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    Hey guys,

    I think it's time for me to share some progress with all of you, too.

    A friend of mine wants to start a tanning business and asked me to invest in it and help him turn this into a success.

    He asked me how we could open up tanning salons with a different approach than most other salons that are out there right now.

    That are the so far most promising ideas we had:

    #1 - Using standing tanning beds instead of the traditional ones where you lay down.
    Most of the competition is using the traditional laying beds. We like the the benefits of standing tanning beds and the possibility to promote this other approach to tanning.

    This has many benefits for the customer - you can check some of them over here: Why You Should Use A Stand Up Tanning Bed

    Do you have ideas what you would like when using a tanning salon? What are your ideas to make a tanning salon the best possible experience for a customer?



    #2 - Removing the human ressources factor from running a tanning salon

    This is a tough one, but could be interesting. We thought of turning a tanning salon, that requires employees into something where the business doesn't need an employee to be in every salon.
    Basically the customer checks in with a member card, picks their minutes to tan and that's it. Additional machines where the customer can buy tanning products will be added, too.

    The biggest question to this challenge is hygiene - what are the laws for tanning salons and how can we make sure we will meet them. How do we get around the problem of customers who don't clean the tanning bed after tanning? Maybe only offering standing beds would be the best solution, because the customer doesn't lay on the machines so the hygiene question would be better solved.

    As said, #2 is the biggest challenge, but could be a very promising factor business wise as it could be possible to turn a human ressources business into a straight passive one. Basically, to be honest with you, the only reason I am interested into investing into this business is because of #2 - taking humarn ressources out of a business that needs employees is something I like.

    Do you have some ideas how to take out the human ressources factor out of a tanning business?



    #3 - Monetization model: Free tanning + only monthly memberships

    We would like to cut out the traditional tanning where you pay 10€ for some minutes here and there and only make our business available for monthly members.

    We would promote this with comparing prices for the customers like this:

    "Visiting your traditional tanning salon 2-3 times per month is even more expensive as our unlimited monthly membership @ 19€ per month..".

    If we manage to cut out human ressources of running a salon like mentioned in #2 above, we could offer better prices than the whole tanning competition, because our salons have much lower running costs without the need of employees in every salon.

    Of course our monthly memberships would be without any fixed contract time, so the customer can quit whenever they want. Basically any idea to make it even more attractive for the customer is welcome.

    Oh, about the free tanning: We would promote our offer like this...

    a.) The customer gets a trial card-coupon and can use the tanning salons for 7 days for free... OR
    b.) the interested customer signs up online as a new monthly member and has 7,14,30 days to test the salon and if they don't withdraw from the sign up, the membership begins (my personal favorite).

    What are your ideas a.) how to get customers and b.) intersting monetization possibilities for the tanning business?




    ---------------------------------



    IMPORTANT: This is NOT MY business, I am just an investor in this one and I think my buddy can get this up and running, so it might be an interesting run :)

    I will keep you guys and girls updated and I'm very thankful for any ideas/questions etc.

    Hope this will be fun
    :icon_super:



    ------------------------------------------------------------------------------------


    Next steps:

    a.) Spotting possible locations and "creating" our first prototype tanning salon.
    b.) Sales, sales, sales. First 1000 members @ 19€ per month in 12 month is realistic. I like this business opportunity, because I love sales about any business and after we manage to make this a business without human ressources, this biz would make it possible to focus most of our efforts into sales / getting new customers. I love business models where most of your time is only about sales and marketing, so this could be interesting.



    -----------------------------------------



    So here again are the questions where I need YOUR help / ideas for this business:

    #1 - Do you have ideas what you would like when using a tanning salon? What are your ideas to make a tanning salon the best possible experience for a customer?

    #2 -
    Do you have some ideas how to take out the human ressources factor out of a tanning business?

    #3 -
    What are your ideas a.) how to get customers and b.) intersting monetization possibilities for the tanning business?
  2. theag
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    theag 170 kph Read The Millionaire Fastlane Speedway Pass

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    Just a quick reply regarding automation/human resources because I'm on the phone:

    We have fully automated tanning salons here, I think even the entry door locks and unlocks automatically for the opening hours. All selfservice (desinfectioning before you go on the thing). The process is basically: you clean the bank, You put in coins ($5 per 4min, fucking ripoff) and a timer starts (about 2min), you undress, lie down and thats it.

    I can take some photos of the salon and the appliances if you're interested, its very close to where I live.
    1 person likes this.
  3. TK1
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    TK1 140 kph Speedway Pass

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    Yeah, of course, thanks a lot for your effort, sounds nice!

    Thanks for the pictures and any more infos about them (maybe you'll get their website, too?)

  4. Big Daddyhoo
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    Big Daddyhoo 30 kph Read The Millionaire Fastlane

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    tanTALK - Tanning Salon Business Owners Community - Powered by vBulletin
    Internet has everything! :smilielol:

    Here's something I found on self-service salons that was interesting to me:


    - Seems many would fear for their safety when alone.
    - Can you minimize the human cost? Perhaps setup in places where there's people already?

    Also: You're about to go into business with a friend. Careful. :p
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