TexasVentures
New Contributor
What if you offered a free preview or sample of a chapter of the book? Just some thing that may show them a sample of the real value. Your site is new to the industry, there's no reviews on your book, and most people don't know you or your level of expertise. This route can quickly establish you as an expert, but in my opinion an incentive such as enter your email and receive a chapter free may be a good incentive. You get their email address and they get a sample before buying. Then, if they don't buy maybe a few weeks later you can send the ones who wanted a preview, but didn't buy an email for the ebook at a limited time rate of, for this example, say $19.99. Again this is just my two cents from someone with marketing experience