Hey guys,
I love my clients with all my heart, but for the love of me I can't figure out how to explain my services to them in a way they can 100% understand.
Increased profits? They got that. Better brand look? Check ...
But then they ask about specifics, and they always do, and I go into the details like they ask ... their eyes glaze over as if I were speaking a different language.
This issue hasn't made me lose any sales, though it does cause wasted time, confusion and overall feelings of uneasiness on both sides.
How do you guys handle such things?
I love my clients with all my heart, but for the love of me I can't figure out how to explain my services to them in a way they can 100% understand.
Increased profits? They got that. Better brand look? Check ...
But then they ask about specifics, and they always do, and I go into the details like they ask ... their eyes glaze over as if I were speaking a different language.
This issue hasn't made me lose any sales, though it does cause wasted time, confusion and overall feelings of uneasiness on both sides.
How do you guys handle such things?
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