Dating coaching business - high or low ticket

[Crazy GG]

Hello there,

I have started a dating coaching business where I help men get more dates.

So far I have managed to land 4 clients who each paid me $1K for 8 weeks of coaching and have 3 public testimonials (clients are happy).

I have a question around designing my offer.

Alex Hormozi in his book said it's best to start with high ticket offer first, then transition to lower ticket.

However, I find it a bit difficult to get people to pay me 1K-2K upfront as they are not sure it will work for them etc.

I also don't have hundreds of testimonials yet.

Do you think it might be better to get them by offering 1-2 session and then if they find value they can purchase the rest?

On one hand, it's much easier to upsell someone to 1-2K if they have already paid you before. And for me it makes sense to raise my prices the more testimonials I get.

On the other hand I don't want to attract clients who are not comitted.

What's your take on high vs low ticket and what would you do here?

 

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[Lex DeVille]

Hello there,

I have started a dating coaching business where I help men get more dates.

So far I have managed to land 4 clients who each paid me $1K for 8 weeks of coaching and have 3 public testimonials (clients are happy).

I have a question around designing my offer.

Alex Hormozi in his book said it's best to start with high ticket offer first, then transition to lower ticket.

However, I find it a bit difficult to get people to pay me 1K-2K upfront as they are not sure it will work for them etc.

I also don't have hundreds of testimonials yet.

Do you think it might be better to get them by offering 1-2 session and then if they find value they can purchase the rest?

On one hand, it's much easier to upsell someone to 1-2K if they have already paid you before. And for me it makes sense to raise my prices the more testimonials I get.

On the other hand I don't want to attract clients who are not comitted.

What's your take on high vs low ticket and what would you do here?

$1k - $2k up front isn't really high-ticket. It's a normal purchase price that people pay for things. For instance, $1k is like 7 sessions with a therapist. Sometimes $1k+ is the price of a course.

If you don't have a bunch of testimonials, then what other ways can you skew the value you offer so paying you becomes a no-brainer? Can you split payments? Money-back guarantee? What else? Compared to wandering in circles for the next 10 years or potentially dying alone...$1k-$2k isn't really that much to solve their problem.

Beyond that, what's your traffic system like? With a steady flow of targeted people seeing your offer, and good value skews, and hitting the right pain points, people will buy.

 

[SEBASTlAN]

What happened with your cold calling business?

 

[Crazy GG]

$1k - $2k up front isn't really high-ticket. It's a normal purchase price that people pay for things. For instance, $1k is like 7 sessions with a therapist. Sometimes $1k+ is the price of a course.

If you don't have a bunch of testimonials, then what other ways can you skew the value you offer so paying you becomes a no-brainer? Can you split payments? Money-back guarantee? What else? Compared to wandering in circles for the next 10 years or potentially dying alone...$1k-$2k isn't really that much to solve their problem.

Beyond that, what's your traffic system like? With a steady flow of targeted people seeing your offer, and good value skews, and hitting the right pain points, people will buy.

Thanks for the reply.

Yeah, I guess I have been influenced by the fact that the last few sales call I had was in Spain where salaries are a bit lower.

I'm also trying to think of how I can make it a no-brainer for them; however money-back guarantee is hard with coaching since I'm investing my time and they obviously have to do the work.

Right now I will test splitting payments or just selling 1 session and then upselling the rest of the course. I feel like if you have already paid someone once, it's much easier to pay them again (at least from my experience).

My traffic system - I have a Youtube channel and Instagtam and Tiktok. I am doing organic content as well as ads on Instagram.

I also did posts on Reddit, some of which got good traction but later on I stopped receiving so much engagement.

 

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[Crazy GG]

What happened with your cold calling business?

Yeah that was 5 years ago, I stopped doing it since I couldn't figure out how to scale an agency business and got a bit tired of it. I went to sell SAAS for startups and did a bunch of sidehustles on the side until I came to this idea since cold approaching women has been my hobby for the last 10 years, I have gotten fairly good at it and there is quite a bit problem with modern dating

 

[Paydette]

Use the ascension model instead. Lead with a $9-27 dollar info product (the dating app conversation sequence that will get you more dates....blah blah blah). This obviously creates a problem for them. They get the dates...now what?

Offer an up-sell info product that solves the problem your initial product creates "How to become the man every women wants and get your pick of the best women...or whatever"

Great...but what if they have questions and need more hand holding? next up-sell: a group.

That's great too. they get in the group...this is where you pitch your one-on-one.

Once someone buys something from you, no matter how little they spend, they are primed to buy more.