Having absolutely no clue how the campaign manager works on Amazon, I took action anyway and this is what I've got. My budget is a $1/day since this is a test run and my keywords are low competition. As you can see I am not even getting enough clicks to spend my budget which is both good and bad. Bad because can one really make the big bucks with so little of an audience, good because I have a chance to dominate in a niche and grow.
The top row (377.25) is MANUAL, I picked the keywords myself. Even though I felt like I didn't know what I was doing and a few of my keyword choices are a little out there. I tried to think what MIGHT a buyer search for, when looking for items like mine, what MIGHT a buyer search for, when looking for items similar who would buy mine if they saw it. Products are my own brand.
The bottom row (30.75) is AUTOMATIC, Amazon picks the keywords for you. I thought that campaign would be the winner because obviously Amazon knows more than me but as you can see it's returned little money and has a high % compared to the manual campaign - 8.5 versus 1.2.
I don't actually know if my advertising cost % is very good, just okay, or terrible, but I know both campaigns are supporting themselves, I'm not losing anything. Probably I will make another campaign when I have time that's manual with some of the keywords that are more out there. I also can't read the advertising reports - when you download them it's a mess of characters that make no sense but I haven't had time to investigate. I can probably learn a lot if I can manage to figure out how to see the reports.
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