Speaking from experience, you should probably start a lot sooner. Last January my sales quadrupled from December. This could be due to plenty of factors, but think of all the Christmas gifts of Nooks, Kindles, and vendor gift cards that are given out each year.The other reason I wanted to start in 2016 was to get Xmas out the way. But just as I write that sentence, it's given me an idea for a Xmas related book.
Also, I would be hesitant about books based around holidays. Have fun and experiment a bit, but Christmas is only 1 day a year. Would you read a Christmas-themed book around Valentine's day, St. Patrick's Day or Halloween? Unless you have a killer marketing plan, will the juice be worth the squeeze? I guess there's only one way for you to find out.
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