Well, if the proprietary element will be strictly through contract agreements, disclosures, etc. I would recommend talking to a business lawyer about how to construct these. The important thing to is to get exclusivity of the arrangement for a predefined period of time. I would provide a caveat that the first few months of service are more trial-based with an option to cancel if not completely satisfied with the service. If they're satisfied, offer a tiered system that promotes buying the service on an annual or mutli annual basis with a significant discount over month-to-month rates. I would imagine you could place a matching clause in the contract agreement that would allow you the chance to match the offer of a would-be competitor. I'm no lawyer though. This is something you should look into. As an additional layer, you could develop proprietary hardware to go with the service. Not everyone has apple products. Are you providing the apple hardware in the offer?
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