For lack of a better name I refer to this method as the "Inside Out" technique.
I have noticed a lot of threads with a common theme: "Will my business be successful?", and I love reading these threads and seeing what types of things people on this forum are doing, but with this common theme comes a common response. Without further adieu here is my version of the "Inside Out" technique:
Steps:
Here is an example of the "Inside Out" Technique in action:
Why was this so successful?
It targeted a direct problem lots of Dentists were having, it wasn't just an idea I thought of to make money. It did more than one thing: Brought in more customers for dentists, made scheduling easier, made each cleaning easier and less time consuming, it made it easier for clients to be notified of their appointment, and it improved the health of teeth of thousands of people! Because this wasn't just me seeking wealth, it was able to take off.
Why choose this technique?
It will save you time trying to think of a new invention, you don't have to think of some revolutionary product with this technique. You simply need to do research and the problem will come to you, then it's up to you to find a solution for that specific problem. You know that your product will have demand, because it is solving a problem that people experience.
Will this really work?
I can't promise you results, but finding a problem rather than chasing the money will more likely than not give you a better chance of having success. Just look at MJ, he found a problem, and he became successful by finding a solution for that problem.
If you are using a product that is completely new to an industry, it is important to get a patent or some sort of legal document protecting your idea from being stolen. This should happen between steps 4 and 5, you don't want to market until your product is protected. **Credit goes to Alana for this piece of information**
**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**
**Credit goes out to thecalmpickle for helping me develop a lot of the ideas in this thread and giving me input on how to write it**
If you have any questions or comments feel free to ask, and I will do my best to answer them. I am writing this at 1:30AM and I have to be up and traveling in 4 hours so I am sure there are mistakes and things I forgot, I will try to add them in as I think of them.
I am hoping by making this thread people can realize how this technique can be utilized and everyone can have a fastlane business!
Cheers and best of luck to all of you,
Sam
I have noticed a lot of threads with a common theme: "Will my business be successful?", and I love reading these threads and seeing what types of things people on this forum are doing, but with this common theme comes a common response. Without further adieu here is my version of the "Inside Out" technique:
Steps:
- Choose an Industry (Engineering, Medical, Law, etc). Now choose a more specific profession under this market (For Medical: Dentist, Brain Surgeon, Anesthesiologist, etc)
- Research. Talk to people in that profession, read articles about it. The goal of the research is to account for all the complaints and all the problems in this field and then to find one that seems to be pretty common.
- Brainstorm. What could you create that would solve this problem? This could be a product, a service, or a website. Target the problem directly.
- Create. Make the product/service/website that will solve the problem of this profession. Design it around the pain in the profession. This is the sole purpose of your product/service/website.
- Market. Connect with people in your area that your product targets. Tell them about your product and how it will help them. If necessary let them have it for free, and in return you get results and feedback on how it works.
- Expand. Now that you have results and feedback from people who have used your product you can expand to other people within the profession in other towns, states, and countries. Pitch the idea with the results you got from the testers and explain how this would better their business. Focus on them, and how this is beneficial to them.
Here is an example of the "Inside Out" Technique in action:
- Industry: Doctor Profession: Dentist
- Research: I went to my Dentist and sat down with him for a talk. I asked him what the difficulties were in his profession, and what problems he was having. He expressed that one major issue he was having was getting patients to show up once every 6 months for a check up and teeth cleaning. 6 months is the recommended time between appointments and some clients weren't making appointments for a year or longer. I took this information and did some research online, I found lots of articles written by Dentists with the same problem.
- Brainstorming: I decided that the best solution to this problem would be to create a website that the Dentist can use to collect the cell phone number and email of clients that come in. From the contact information a text message and email can be sent out to the client X amount of days before the appointment and can be resent X amount of times until an appointment is made. This will make it easier for notifications to be seen through modern technology. Now-a-days people are more likely to notice a text message than a letter in the mail, and an email rather than a voicemail on a home phone. This doesn't ensure that all clients will make appointments, but I feel it will greatly increase the number that do.
- Create: I created the website that I described above, with the goal of the site to get clients to schedule and show up to appointments once every 6 months.
- Market: After creating the site, I went back to my Dentist. I explained to him what I had created and how it could better his company and increase his appointments. He was thrilled. I offered him a free trial of my website so long as he would keep track of his appointments and give me the result and any feedback or suggestions he might have, he agreed.
- Expand: The number of appointments greatly increased because of my website. I then decided to branch out to other Dentists in my area, and in towns nearby. I explained to them what my website did, and even pitched to them the results from my trial Dentist. They were intrigued, they signed up for my site, but they were no longer trials, they were customers. They realized it was a small price to pay to increase their business. From there I expanded to more towns outside of my own, and eventually states, and now countries. My website is now used world wide by thousands of dentists. I made a pretty penny from the business, and it provided a solution to a major problem Dentists were experiencing.
Why was this so successful?
It targeted a direct problem lots of Dentists were having, it wasn't just an idea I thought of to make money. It did more than one thing: Brought in more customers for dentists, made scheduling easier, made each cleaning easier and less time consuming, it made it easier for clients to be notified of their appointment, and it improved the health of teeth of thousands of people! Because this wasn't just me seeking wealth, it was able to take off.
Why choose this technique?
It will save you time trying to think of a new invention, you don't have to think of some revolutionary product with this technique. You simply need to do research and the problem will come to you, then it's up to you to find a solution for that specific problem. You know that your product will have demand, because it is solving a problem that people experience.
Will this really work?
I can't promise you results, but finding a problem rather than chasing the money will more likely than not give you a better chance of having success. Just look at MJ, he found a problem, and he became successful by finding a solution for that problem.
If you are using a product that is completely new to an industry, it is important to get a patent or some sort of legal document protecting your idea from being stolen. This should happen between steps 4 and 5, you don't want to market until your product is protected. **Credit goes to Alana for this piece of information**
**The scenario I gave above was completely made up, I have not made a website for Dentists. I used it solely as an example to express the concepts of the technique. Because this isn't a real situation, it'd be best if there wasn't criticism of the website or idea, considering they are not real**
**Credit goes out to thecalmpickle for helping me develop a lot of the ideas in this thread and giving me input on how to write it**
If you have any questions or comments feel free to ask, and I will do my best to answer them. I am writing this at 1:30AM and I have to be up and traveling in 4 hours so I am sure there are mistakes and things I forgot, I will try to add them in as I think of them.
I am hoping by making this thread people can realize how this technique can be utilized and everyone can have a fastlane business!
Cheers and best of luck to all of you,
Sam
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