Which Platform Allow Most Detailed Targeting?

[Yanezez]

Hello all,

I'm thinking of giving X (Twitter) a try in ads. I'm trying to find a correct audience for politically-themed clothing, for a very niche ideology.

Facebook Ads has not been good in this regard. The AI confuses laughing emoticon and not so nice comments as positive engagement and thus, calibrates to push even more of those type of people when I want the opposite. It's a bit disappointing because I can literally see the audience I'd like to create a 'look-a-like' on but since I cannot target people who follow certain groups, that option is closed.

Moving on. Would Twitter allow me to target people who follow, for example Person A and Person C? Can it go this specific?

Thank you all for sharing experience.

 

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[StrikingViper69]

Reddit might be good for this

 

[Yanezez]

Reddit might be good for this

Thank you, will look into it. You can target people subscribed to certain subreddits?

 

[Johnny boy]

Then you would set campaigns not to optimize engagement but rather optimize for people who click, or people that reach a certain page with your pixel on it.

Is it possible to target by ads the followers of a particular Instagram page?

Answer (1 of 8): Here’s how you can target up to 40% of your competitors’ Instagram followers (and that’s the best you can do). Facebook gives brands the opportunity to import their customers’ email list and run ads only on those specific people. These are the most effective and ROI positive ads...

www.quora.com

 

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[Yanezez]

Then you would set campaigns not to optimize engagement but rather optimize for people who click, or people that reach a certain page with your pixel on it.

Is it possible to target by ads the followers of a particular Instagram page?

Answer (1 of 8): Here’s how you can target up to 40% of your competitors’ Instagram followers (and that’s the best you can do). Facebook gives brands the opportunity to import their customers’ email list and run ads only on those specific people. These are the most effective and ROI positive ads...

www.quora.com

The objective is to add to cart. But I will take a look, merci! most likely im doing it wrong.

 

[SEBASTlAN]

Facebook should be your best bet. It should even have that feature to target certain followers. I'm surprised you're finding it ineffective.

If you're targeting the audience I think you are, TikTok/Snapchat might be worth a try also.

 

[Yanezez]

Facebook should be your best bet. It should even have that feature to target certain followers. I'm surprised you're finding it ineffective.

If you're targeting the audience I think you are, TikTok/Snapchat might be worth a try also.

In theory its true, in practice its not.

So for politically charged products, people who dont like your products don't ignore your ad, they engage. They write insults and put the laughing emoji thing as to laugh at the product. So the system thinks your ad is a hit. It then shows it to people who insulted you more and more.

 

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[SEBASTlAN]

In theory its true, in practice its not.

So for politically charged products, people who dont like your products don't ignore your ad, they engage. They write insults and put the laughing emoji thing as to laugh at the product. So the system thinks your ad is a hit. It then shows it to people who insulted you more and more.

If that's true, the same may occur with X (unless you turn comments off) - you do run the risk of being 'Community Noted' as an FYI.

I'd stick to a visual platform like Pinterest - they have relatively low CPC and may skew to your political leaning.

 

[Yanezez]

If that's true, the same may occur with X (unless you turn comments off) - you do run the risk of being 'Community Noted' as an FYI.

I'd stick to a visual platform like Pinterest - they have relatively low CPC and may skew to your political leaning.

True, but it depends. I'm trying to figure out how Detailed can I get in X. If I can build a look a like audience based on a certain person's followers then all good.

In FB, I know exactly where the audience is. I see them all following certain pages. But I cant build a look a like audience based on people who like those pages.

 

[SEBASTlAN]

True, but it depends. I'm trying to figure out how Detailed can I get in X. If I can build a look a like audience based on a certain person's followers then all good.

It appears you can: Interest and follower look-alikes targeting

 

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[Doctor Sleep]

X is too expensive
Maybe you can try with TikTok?

 

[Yanezez]

It appears you can: Interest and follower look-alikes targeting

This is a plus.

Do you happent to know if it works like Meta? where you can indeed look-a-like, but only based on people who already like your page.

 

[empiricalwriter]

Hello all,

I'm thinking of giving X (Twitter) a try in ads. I'm trying to find a correct audience for politically-themed clothing, for a very niche ideology.

Facebook Ads has not been good in this regard. The AI confuses laughing emoticon and not so nice comments as positive engagement and thus, calibrates to push even more of those type of people when I want the opposite. It's a bit disappointing because I can literally see the audience I'd like to create a 'look-a-like' on but since I cannot target people who follow certain groups, that option is closed.

Moving on. Would Twitter allow me to target people who follow, for example Person A and Person C? Can it go this specific?

Thank you all for sharing experience.

Try solo ads

 

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