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- May 12, 2023
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Hey MJ,
In 'The Millionaire Fastlane ', you write about the risks, downsides and perils of "hitchhiking" on someone else's business.
I understand that it's not wise to ride on the coat tails of someone else's business as it means you're at their mercy and they can change the rules or switch off your income at a moment's notice.
This leads me to my question: Do you regard selling via Amazon as hitchhiking?
When over 50% of ecommerce sales in USA are conducted on Amazon, I feel like less of a guppy and more of a shark, swimming in the vast Amazonian waters.
Or, do you advocate for entrepreneurs to hitchhike their way into the fastlane? E.G Testing a product's viability on Amazon and then expanding into their own websites and using another third party fulfilment service like shipbob.com?
Look forward to hearing your thoughts.
In 'The Millionaire Fastlane ', you write about the risks, downsides and perils of "hitchhiking" on someone else's business.
I understand that it's not wise to ride on the coat tails of someone else's business as it means you're at their mercy and they can change the rules or switch off your income at a moment's notice.
This leads me to my question: Do you regard selling via Amazon as hitchhiking?
When over 50% of ecommerce sales in USA are conducted on Amazon, I feel like less of a guppy and more of a shark, swimming in the vast Amazonian waters.
Or, do you advocate for entrepreneurs to hitchhike their way into the fastlane? E.G Testing a product's viability on Amazon and then expanding into their own websites and using another third party fulfilment service like shipbob.com?
Look forward to hearing your thoughts.
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