Our business is doing fine, we have a good system, things are pretty optimized and we’ve removed a lot of bottlenecks, so now the only thing to do to crank the floodgates wide open is….more leads at an affordable price.
I picked up 100M Leads by Alex Hormozi and I think it’s a LETHAL book for any business owner. Absolutely must read.
At the end, there’s a little bit that I really liked and I’d like to share it with you.
********
Alex:
“Imagine you and a friend play a dice-rolling game. You are each given one die. One of the die has 20 sides. The other has 200. On each die, only one side is green. And the rest, are red. The point of the game is simple: Roll green as many times as you can.
The rules of the game are as follows:
-You can’t see how many sides you have. You can only see if you roll red or green.
-If you roll green–One of your red sides turns green, and you get to roll again.
-If you roll red–Nothing happens, and you get to roll again.
-The game ends when you stop rolling. And if you stop rolling, you lose.
What do you do?
You roll.
When you roll red, you pick up the die and roll again. When others roll green, you pick up your die and roll again. When you roll green, you pick up the die and roll again. You keep telling yourself one thing. “The more I roll, the more greens I get.” At first, you roll green once in a while. But as more red sides turn green, the greens happen more. With enough rolls, hitting green becomes the rule rather than the exception.
What does your friend do?
He rolls a few times and hits red each time. He sees you roll a green and complains that you must have a die with fewer sides. He reasons, it’s the only way you could have rolled green before him. And although you did, you also rolled many more times. So which is it?
In either case, he rolls a few more times in frustration and hits a green. But then he complains about how long it took. He’s spent more time watching you and complaining than actually playing. Meanwhile, you’ve hit your green streak. It’s so much easier for you, he tells himself. You get greens every time! This game is rigged, so what’s the point? He quits.
So who got the die with 20 sides? Who got the die with 200 sides? If you get the game then you see, once you roll enough times, the die you’re given doesn’t matter.
Die with fewer sides might roll green sooner.
Die with more sides might roll green later.
But, a die with a green side always has a chance of rolling green… if you roll it.
Every die hits its green streak when rolled enough times.
All of us get a many-sided die. And looking at the other players, you have no idea if it’s their 100th roll or their 100,000th. You don't know how “good” other players are when they start, you can only see how well they do now. But, if you understand the game, you also know it doesn’t matter.
A few begin playing early. Others begin much later. The rest sit on the sidelines complaining about how lucky the players are. I guess so, but they’re luckier because they play. And when they hit red, which they do, they didn’t quit. They rolled again.
Learning to advertise is a lot like the game of the many sided die. You do not know if it will work until you try. And when you start advertising, you will probably hit red on your first rolls. But if you try enough times you will hit green. And when it works, you have a better chance of getting it to work again. The more you do it, the easier it gets. You begin to understand the game. No matter how many players there are or the number of sides on the die you’re given, you start to see the only two guarantees:
1) The more times you roll, the better you get.
2) If you quit, you lose
So here’s my final promise:
You cannot lose if you do not quit.”
***********
Me:
I try to set time limits and speed up my progress as much as I can, I don’t want to be 60 pulling up on my first ten million.
But here’s the truth, it takes as long as it takes, and I’ll give up once I’m dead.
I have some severe ADHD in a lot of things, but the one thing I don’t do is quit my business.
Every time things get hard, I just remember “this is where others quit” so by continuing I am succeeding by outlasting others.
Test, reiterate, learn, execute, grow, repeat, on and on forever and ever.
Every single year I get the luxury of looking back and thinking “F*ck, I was such a moron!” And I end up miles and miles ahead.
You are going to absolutely suck at first. Allow yourself to be trash, then adjust, improve, try again, etc. but you need to put in the reps. Keep rolling the dice.
I picked up 100M Leads by Alex Hormozi and I think it’s a LETHAL book for any business owner. Absolutely must read.
At the end, there’s a little bit that I really liked and I’d like to share it with you.
********
Alex:
“Imagine you and a friend play a dice-rolling game. You are each given one die. One of the die has 20 sides. The other has 200. On each die, only one side is green. And the rest, are red. The point of the game is simple: Roll green as many times as you can.
The rules of the game are as follows:
-You can’t see how many sides you have. You can only see if you roll red or green.
-If you roll green–One of your red sides turns green, and you get to roll again.
-If you roll red–Nothing happens, and you get to roll again.
-The game ends when you stop rolling. And if you stop rolling, you lose.
What do you do?
You roll.
When you roll red, you pick up the die and roll again. When others roll green, you pick up your die and roll again. When you roll green, you pick up the die and roll again. You keep telling yourself one thing. “The more I roll, the more greens I get.” At first, you roll green once in a while. But as more red sides turn green, the greens happen more. With enough rolls, hitting green becomes the rule rather than the exception.
What does your friend do?
He rolls a few times and hits red each time. He sees you roll a green and complains that you must have a die with fewer sides. He reasons, it’s the only way you could have rolled green before him. And although you did, you also rolled many more times. So which is it?
In either case, he rolls a few more times in frustration and hits a green. But then he complains about how long it took. He’s spent more time watching you and complaining than actually playing. Meanwhile, you’ve hit your green streak. It’s so much easier for you, he tells himself. You get greens every time! This game is rigged, so what’s the point? He quits.
So who got the die with 20 sides? Who got the die with 200 sides? If you get the game then you see, once you roll enough times, the die you’re given doesn’t matter.
Die with fewer sides might roll green sooner.
Die with more sides might roll green later.
But, a die with a green side always has a chance of rolling green… if you roll it.
Every die hits its green streak when rolled enough times.
All of us get a many-sided die. And looking at the other players, you have no idea if it’s their 100th roll or their 100,000th. You don't know how “good” other players are when they start, you can only see how well they do now. But, if you understand the game, you also know it doesn’t matter.
A few begin playing early. Others begin much later. The rest sit on the sidelines complaining about how lucky the players are. I guess so, but they’re luckier because they play. And when they hit red, which they do, they didn’t quit. They rolled again.
Learning to advertise is a lot like the game of the many sided die. You do not know if it will work until you try. And when you start advertising, you will probably hit red on your first rolls. But if you try enough times you will hit green. And when it works, you have a better chance of getting it to work again. The more you do it, the easier it gets. You begin to understand the game. No matter how many players there are or the number of sides on the die you’re given, you start to see the only two guarantees:
1) The more times you roll, the better you get.
2) If you quit, you lose
So here’s my final promise:
You cannot lose if you do not quit.”
***********
Me:
I try to set time limits and speed up my progress as much as I can, I don’t want to be 60 pulling up on my first ten million.
But here’s the truth, it takes as long as it takes, and I’ll give up once I’m dead.
I have some severe ADHD in a lot of things, but the one thing I don’t do is quit my business.
Every time things get hard, I just remember “this is where others quit” so by continuing I am succeeding by outlasting others.
Test, reiterate, learn, execute, grow, repeat, on and on forever and ever.
Every single year I get the luxury of looking back and thinking “F*ck, I was such a moron!” And I end up miles and miles ahead.
You are going to absolutely suck at first. Allow yourself to be trash, then adjust, improve, try again, etc. but you need to put in the reps. Keep rolling the dice.
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