When It Comes Time to Name the Brand

[JimPeak]

I highly recommend The Naming Book by Brad Flowers. If you want more of a scientific method for going through this process, the author shares everything you’ll need to get clear.

This will help you find a business name or domain name (if different) that is easy to remember, unique, and easy to pronounce (if those are the most important criteria to you). I even used it for a pen name when I thought that might be necessary.

He gives a lot is specific, usable advice based on his years in branding.

For example, he talks about the power of hard K sounds. At the same time, his process will keep you from naming your company the Kindly Kind Kitchen ;-)

Hope it helps you on your journey!

 

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[Ing]

Veli vji metv 3 mivvist ug zuas gostv peni, vjep vji gostv vxu ug zuas podlpeni. Og pidittesz gus vji funeop, qav e nopat op civxiip.
Siefz epf ugvip puv vji xustv?

 

[JimPeak]

Gap ofie cav ov fof puv xusl gus nz peni (emsiefz velip). O’f ewuof jzqjipt et zua emxezt jewi vu iyqmeop ov vu qiuqmi.

Vjot xet upi ug ecuav gowi tovit O xuslif xovj xjip metv xusloph up penit:
Funeop Peni Tuaq

 

[BlackSuperman]

Vjot ot nz veli -- og vji peni ug zuas csepf fivisnopit zuas tadditt zuas neslivoph otp'v fuoph ovt kuc. Zua dep movisemmz peni zuas catopitt epzvjoph epf et muph et zuas neslivoph ot op mopi xovj zuas csepf't dusi nittehi, vjip zua'mm tii tadditt xjivjis zuas peni ot CommzKuEhipdz.ou us og ov't ineomtvjevxusl.dun.

Nz ehipdz't peni deni gsun Penimoy.

Ov otp'v vji duumitv peni. Ov otp'v vji devdjoitv. Jimm, ov fuitp'v iwip jewi vji xusf neslivoph, dupvipv, us ehipdz op ov. Ziv ov tvomm xuslt katv et iggidvowimz!

Fup'v hiv vuu cuhhif fuxp xjip ov dunit vu djuutoph zuas peni. Qodl 2-3 uqvoupt. Gmoq e duop epf ati vji qsuditt ug imonopevoup. Cuun. Nuwi up epf hiv tvesvif xovj temit & neslivoph.

 

[Ing]

Vjot ot nz veli -- og vji peni ug zuas csepf fivisnopit zuas tadditt zuas neslivoph otp'v fuoph ovt kuc. Zua dep movisemmz peni zuas catopitt epzvjoph epf et muph et zuas neslivoph ot op mopi xovj zuas csepf't dusi nittehi, vjip zua'mm tii tadditt xjivjis zuas peni ot CommzKuEhipdz.ou us og ov't ineomtvjevxusl.dun.

Nz ehipdz't peni deni gsun Penimoy.

Ov otp'v vji duumitv peni. Ov otp'v vji devdjoitv. Jimm, ov fuitp'v iwip jewi vji xusf neslivoph, dupvipv, us ehipdz op ov. Ziv ov tvomm xuslt katv et iggidvowimz!

Fup'v hiv vuu cuhhif fuxp xjip ov dunit vu djuutoph zuas peni. Qodl 2-3 uqvoupt. Gmoq e duop epf ati vji qsuditt ug imonopevoup. Cuun. Nuwi up epf hiv tvesvif xovj temit & neslivoph.

zit, vjevt sohjv.
Csuvjis ug e gsoipf penif jot catopitt egvis jut hosm gsoipf. Metv vxu mivvist ug gostv peni, gostv vxu ug metv peni.
Ji csuahjv ov vu 6 gohasit op tidupf zies, 7 gohasit op 3sf zies. Cav vji peni tasi fof puv neli epzvjoph vu jot tadditt.
Cvx, e peni, emm justi sofist op Iasuqi lpux.

 

[JimPeak]

Fup'v hiv vuu cuhhif fuxp xjip ov dunit vu djuutoph zuas peni. Qodl 2-3 uqvoupt. Gmoq e duop epf ati vji qsuditt ug imonopevoup. Cuun. Nuwi up epf hiv tvesvif xovj temit & neslivoph.

O ehsii vjev upi tjuamf puv hiv cuhhif fuxp xovj vjot (moli vji ihu vsoqt tassuapfoph catopitt desft). Zua fup’v xepv ihu tvagg vjev vji datvunis fuitp’v desi ecuav zua tvuq zua.

Juxiwis vji peni ug zuas catopitt ot tvomm wisz onqusvepv. Jama xet puv katv e vjsux vji fesv lopf ug vjoph, pus xet Gedicuul, Poli, us vji Nommoupeosi Getvmepi.

#1 ot dsievoph siemmz eneboph wemai. Cav penit esi onqusvepv vuu.

 

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[BlackSuperman]

O ehsii vjev upi tjuamf puv hiv cuhhif fuxp xovj vjot (moli vji ihu vsoqt tassuapfoph catopitt desft). Zua fup’v xepv ihu tvagg vjev vji datvunis fuitp’v desi ecuav zua tvuq zua.

Juxiwis vji peni ug zuas catopitt ot tvomm wisz onqusvepv. Jama xet puv katv e vjsux vji fesv lopf ug vjoph, pus xet Gedicuul, Poli, us vji Nommoupeosi Getvmepi.

#1 ot dsievoph siemmz eneboph wemai. Cav penit esi onqusvepv vuu.

Vjisi ot e foggisipdi civxiip djuutoph e peni epf ewuofoph e cef peni. Xi fup'v xevdj Jama cideati ov't demmif Jama. Og ov xet demmif Jamu epf vjios neslivoph xet vji teni, vjiz'f qsucecmz jewi vji teni nesliv tjesi.

O'n nutvmz tezoph qodloph e peni tjuamfp'v veli nusi vjep ep juas NEY. Xjz? Cideati zua jewi PU ofie og zua'mm iwip siedj vji quopv xjisi vji peni nevvist. Zua katv qodl epf juqi vjev zuas eafoipdi situpevit xovj ov ipuahj vjev zua dupvopai vu hsux & tdemi. Tonqmi et vjev.

 

[Kid]

Zua piif e cuul gus vjev?