Lately, I know a lot of what I'm doing (direct lead generation through cold calling/personal networking and then paid advertisement) requires time to work. Perhaps I'm impatient. But I suppose my biggest struggle is figuring out how to suss feedback out of the void -- the orange echo gumballs amid those useless white gumballs of diffusion MJ once described (p. 312 in Unscripted). This is specific to learning paid advertising campaigns where I've been slowly building up engagement (the ad points to a service/product page on my site), people share or like the ads on platforms like FB, but I haven't been able to compel them to buy. I know there's some sort of disconnect keeping them from converting, but I cannot figure out what that disconnect is.
I've been testing out different marketing strategies and got my average engagement rate up to 1.76% over the past two weeks (before it was 0.32%; both numbers are small but that's still a big improvement by comparison). But I feel like I'm just setting money on fire trying to find those orange gumballs on failed ad campaigns that didn't even get a sale. And I know the stuff I'm selling has value because, whether it's my shirts or services, I have repeat clientele from those who do buy.. it's just not a lot of them.
I've been testing out different marketing strategies and got my average engagement rate up to 1.76% over the past two weeks (before it was 0.32%; both numbers are small but that's still a big improvement by comparison). But I feel like I'm just setting money on fire trying to find those orange gumballs on failed ad campaigns that didn't even get a sale. And I know the stuff I'm selling has value because, whether it's my shirts or services, I have repeat clientele from those who do buy.. it's just not a lot of them.
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