YES, if your product helps them save a buck or earn more on their job (e.g. education and sales training)
Luxury goods....maybe not. These are the same folks who want to toss out the Starbucks to save that measely $5 after all!
As an ex-Slowlaner myself, that's not to say they won't spend on expensive stuff like big dinners and cars. On a birthday or festive season, they'll splurge. So if pays to have a series of products ready for the festive seasons (and the margins to test them).
I've been spotting a few strange promotions in regular retail stores these few days though. I saw a banner for school clothes saying' LOCKED PRICE'. It seems that it means that the price will stay as it is for an extremely long period of time. I guess that it caters to price-comparing folks (Slowlaners) who are afraid that one slight change by a few cents would upset their life plans hahaha.
Without looking at the Dark Side of the Force, I try to see the guru courses and weight loss industries as a positive way to save people SOME time in mastering things and solving problems while avoiding some needless mistakes.
Unfortunately, the folks want something that saves ALL, 100% of their time....
Speaking of big shiny objects, a peek at today's TFLF newsfeed has me: