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Should I give it away for free?

Discussion in 'General Entrepreneur Discussion' started by GreasyGinger, Apr 21, 2018.

  1. GreasyGinger
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    GreasyGinger Contributor

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    I have been on here seeking advice for an app I've been developing.

    I'm at a point now where I have something completely useable. It's an app allowing people to post requests of estimates for and get real quotes from local businesses.

    This past week I've started "selling", I've called over 50 businesses and the sentiment I'm getting is that they get contacted about apps all day and they've never heard of any working for businesses like theirs. To be honest, there isn't really one out there specifically targeting who I am. So I started calling businesses not to sell, but to ask what they thought of the idea, no pressure, just give me your opinion and if you think this is worth pursuing.

    Man, did the flood gates open when I stopped selling. Everything from hatred of big retail chains, to anger about turning their services into commodities, you name it, but I finally got someone to talk to me, which was nice.

    The main thing I kept hearing was proof, they want proof that this idea will work, that people would use it.

    So my question is, should I get a handful of businesses on board to prove the concept free of charge? Basically open up the service to them to get new customers for nothing, which was well received.

    Do this and then get back on selling after that? Maybe I can make $5 from admob in the process.
     
  2. Paolo Rizzo
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    Paolo Rizzo Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    What kind of business are these? Do these businesses need to be qualified and licensed.

    Why don’t you offer a free trial to sign them up? That way you can test and tweak the idea to see if it works and they won’t feel like they are wasting money.
     
  3. Raoul Duke
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    Raoul Duke Tallest Lannister Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

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  4. Real Deal Denver
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    Real Deal Denver Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Give it away for 90 days. After that, they can continue for a "healthy" fee, whatever you think that may be.

    AND for the ones that show you "faith" - they get a discounted rate right away, that will continue forever. For example - for being an early sign on, they get 30% off whatever the going rate is for this product AND whatever other products you might develop. Make the discount sizable enough to get their attention - maybe even more. Five or ten percent is an insult.

    I'd say there is no way for you to lose using the above example. I'd sure sign up for one or the other. Set them up for auto billing with a credit card - don't mess around and waste time being a collection agency.

    Don't sell yourself short or be bullied. If I have a source that sends me business - and rest assured, I have several - I'll be more than glad to take care of them!
     
    GreasyGinger likes this.
  5. motivatedesign
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    motivatedesign New Contributor

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    I think the big thing here is that you need to get some solid reviews from well established businesses. People love knowing that someone else has already vetted your app and will claim that it's done something positive for them.

    If you can get them to define what "proof" is in their eyes, then you'll get a better idea as to what they want to see and if you can provide it for them. Is it 10 sales, 50 sales, etc?

    I would encourage you to give away test drives to businesses who you know would cause their competitors to say, well we need to get that now.

    Wish you the best!
     
    GreasyGinger likes this.
  6. GreasyGinger
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    GreasyGinger Contributor

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    Thanks guys for the advice.
    I like this approach. I was going through it in my head because I remember reading on one of the gold threads here to monetize from the get go, because free sounds like it won't work. I think I may be in a different situation then that topic so I think it's going to be my best option.

    Your thinking was exactly what I had in mind as well. Kind of like a 'legacy member' rate for helping out prior to the launch.

    Right, it's the same way people immediately find google reviews for things they want to buy or places they want to. Same idea.

    Thanks again guys for the advice. I will update once I can get something going.
     
    motivatedesign likes this.

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