The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

SEO

GetShitDone

Bronze Contributor
Dec 20, 2012
290
232
121
Vancouver, Sydney, London
Hey guys,

If you had to primarily invest in SEM/SEO for your customer growth, would you:

A) Hire 1 in-house experienced SEO/SEM person

Or

B) Contract an agency

Or

C) Learn and do it yourself

State which and why?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Caramel

Contributor
Aug 19, 2017
44
49
99
The Netherlands
I'd say that depends on the size/sector of the company and the importance of web-marketing.

A - for any type of company that has a sales/communication department and depends on constant marketing.

B - for something like an accountant-business where you mainly just use your one single website and maybe some Social Media.
SEO would be implemented once and maybe updated once every few months.

C - nah.. if I remember correctly, the proper way to implement SEO changes too much to do it yourself.


I might be wrong but when it comes to products, isn't SEO a lot less important now due to Google Shopping taking precedence at the top of every Google search, aswell as Amazon being as big as it is now?


Just my amateur opinion. If I'm wrong, I'd gladly be corrected.
 
OP
OP
GetShitDone

GetShitDone

Bronze Contributor
Dec 20, 2012
290
232
121
Vancouver, Sydney, London
I'd say that depends on the size/sector of the company and the importance of web-marketing.

A - for any type of company that has a sales/communication department and depends on constant marketing.

B - for something like an accountant-business where you mainly just use your one single website and maybe some Social Media.
SEO would be implemented once and maybe updated once every few months.

C - nah.. if I remember correctly, the proper way to implement SEO changes too much to do it yourself.


I might be wrong but when it comes to products, isn't SEO a lot less important now due to Google Shopping taking precedence at the top of every Google search, aswell as Amazon being as big as it is now?


Just my amateur opinion. If I'm wrong, I'd gladly be corrected.
Thanks for that.

I'm not sure if doing SEO yourself is too much work, but you have a point about it rapidly changing so much.

Maybe its better to outsource SEO to a quality freelancer when starting out? Or at least having a co-founder that specialises in search marketing? But if you don't have the start up capital, one can simply get clients from other cost effective/growth hacking marketing channels and then invest in SEO.

Eg. Get PR (rapidly ranks SEO rankings anyways + Partnerships that bring in clients + etc = Established revenue base to re-invest into SEO freelancers/agency/in-house/etc.

---

Curious to know if SEO should be self-done at the beginning by the founder(s) as opposed to outsourcing.
 

reaper19

New Contributor
Apr 16, 2018
3
1
14
USA
The best decision will be hire 1 in-house experienced SEO/SEM person, because this person will have deep knowledge of your business (the better understanding your target audience) and he can teach you all basic knowledge of seo.
 

minivanman

Platinum Contributor
Speedway Pass
Mar 16, 2017
1,263
3,145
764
49
DFW
For most businesses that I'm involved with I do it. It doesn't take much time at all. I know people say it changes all the time but I have most sites on the 1st page and most of those #1-#3 on page 1 with little up-keep. The way I do it personally is that I don't do anything fancy, just plain Jane and just do what Google asks. It really hasn't changed much except when I had to redo all the websites to change over to mobile. I will admit I have 1 site that I can't get to rank to save my life and I don't know why. It's fairly new so I'm giving it time before I start working with it too much. I've been doing this for about 8 years now with several sites and as far as the SEO, I never go in and mess with it. I do change up the website now and then just a little and keep a current date on them all; which I need to go in today and change the date on them.

I'm not sure I'd spend a heck of a lot of money to pay someone to do your SEO though. I like social media much better.
 
Last edited:

dawp

New Contributor
Oct 23, 2017
17
15
23
25
@minivanman so you build backlinks yourself? you do guest posting, submit manually to online directories etc?
 

minivanman

Platinum Contributor
Speedway Pass
Mar 16, 2017
1,263
3,145
764
49
DFW
None of that needed. People search for content and that is what I give them. Just like a proper blog.... stop trying to believe what the 'professionals' tell you and just make a great website with great information or a blog with great information and that's all you need. The thing I've learned is that people are trying to over- think it. Write the information out like you would for your mother or your grandmother. If you do that, you will be ok. I also go in and change the date every month. I actually just got another one ranked 1st on the 1st page for a really good search term and am waiting a few months for a couple of others.


Sssshhhhhhh ^^^^ those are the secrets. I should have sold them and then I could have emailed everyone and said..... Do I have a secret for you! Just click on this link, pay $3750.00 and you too can learn to just write like you would write a letter to grandma. ;)
 

Primeperiwinkle

though she be but little...
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Nov 30, 2018
464
1,346
403
DFW
I think it really depends on how wide of a reach you need. If you’re shooting for local you could probably learn yourself. National is harder.

I’d go with an in-house person so you can learn enough beside them or with weekly discussions to track the results.

I think spending $100 for a month of ahrefs and using their tool might help you a lot more than you know. There are tons of free tools out there but ahrefs is by far one of if not THE best for literally seeing behind the scenes of every website. You’ll be able to check EXACTLY what pages on your competitors sites are ranking, for what, and when. You can see who has given them backlinks. Etc, etc.

You can join the ahrefs Facebook group too. Next get to understand google analytics, keywords and why your content needs to actually add value .

FYI: I’m a 38 yr old literature lover and kinesthetic learner who LITERALLY didn’t even know how to sign in to Microsoft when I started. I’m totes the least techy chick and yet... I learned Wordpress and Divi and weebly and some coding and all kinds of crap about backlinks. In three months.

I quickly realized no two SEO ppl ever agree on anything!! Ever!! But I learned to start backtracking their sites immediately to see who had views. I got my first site to rank 4th about a month and a half after starting.

I actually went off the cliff researching and could have prolly stopped a while ago...

If you have a relatively attractive chick in your office I would recommend having her create a fb account prior to joining the multitude of SEO or Leadgen or rank and rent fb groups. A chick gets more help than a dude when asking questions. The guys don’t agree but they’re all happy to offer advice. Lol.

HTH
 

minivanman

Platinum Contributor
Speedway Pass
Mar 16, 2017
1,263
3,145
764
49
DFW
If you have a relatively attractive chick in your office I would recommend having her create a fb account prior to joining the multitude of SEO or Leadgen or rank and rent fb groups. A chick gets more help than a dude when asking questions. The guys don’t agree but they’re all happy to offer advice. Lol.
Not that we have several of these accounts..... nooooo, never, but if YOU want FULL CONTROL.... now this is just a thought, you know I'd never do anything like this :innocent: :halo: ...... you can make your own fb account and use any name you want.

Signed, Amber Michelle or is it Kathy or is it Kristi or is it Amy Lyn ;)
 

Sujith_7

PARKED
Aug 15, 2019
1
0
1
I would suggest to hire an in house experienced SEO. It will help your establishment to leave a mark at the earliest. You can also learn about SEO and master it up to an extend.

Experience always tipped as an asset.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.



Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom