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  1. GetShitDone
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    GetShitDone Bronze Contributor

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    Hey guys,

    If you had to primarily invest in SEM/SEO for your customer growth, would you:

    A) Hire 1 in-house experienced SEO/SEM person

    Or

    B) Contract an agency

    Or

    C) Learn and do it yourself

    State which and why?
     
  2. Caramel
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    Caramel Contributor

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    I'd say that depends on the size/sector of the company and the importance of web-marketing.

    A - for any type of company that has a sales/communication department and depends on constant marketing.

    B - for something like an accountant-business where you mainly just use your one single website and maybe some Social Media.
    SEO would be implemented once and maybe updated once every few months.

    C - nah.. if I remember correctly, the proper way to implement SEO changes too much to do it yourself.


    I might be wrong but when it comes to products, isn't SEO a lot less important now due to Google Shopping taking precedence at the top of every Google search, aswell as Amazon being as big as it is now?


    Just my amateur opinion. If I'm wrong, I'd gladly be corrected.
     
    GetShitDone likes this.
  3. GetShitDone
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    GetShitDone Bronze Contributor

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    Thanks for that.

    I'm not sure if doing SEO yourself is too much work, but you have a point about it rapidly changing so much.

    Maybe its better to outsource SEO to a quality freelancer when starting out? Or at least having a co-founder that specialises in search marketing? But if you don't have the start up capital, one can simply get clients from other cost effective/growth hacking marketing channels and then invest in SEO.

    Eg. Get PR (rapidly ranks SEO rankings anyways + Partnerships that bring in clients + etc = Established revenue base to re-invest into SEO freelancers/agency/in-house/etc.

    ---

    Curious to know if SEO should be self-done at the beginning by the founder(s) as opposed to outsourcing.
     
    reaper19 likes this.
  4. reaper19
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    reaper19 New Contributor

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    The best decision will be hire 1 in-house experienced SEO/SEM person, because this person will have deep knowledge of your business (the better understanding your target audience) and he can teach you all basic knowledge of seo.
     
  5. minivanman
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    minivanman Gold Contributor Speedway Pass

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    For most businesses that I'm involved with I do it. It doesn't take much time at all. I know people say it changes all the time but I have most sites on the 1st page and most of those #1-#3 on page 1 with little up-keep. The way I do it personally is that I don't do anything fancy, just plain Jane and just do what Google asks. It really hasn't changed much except when I had to redo all the websites to change over to mobile. I will admit I have 1 site that I can't get to rank to save my life and I don't know why. It's fairly new so I'm giving it time before I start working with it too much. I've been doing this for about 8 years now with several sites and as far as the SEO, I never go in and mess with it. I do change up the website now and then just a little and keep a current date on them all; which I need to go in today and change the date on them.

    I'm not sure I'd spend a heck of a lot of money to pay someone to do your SEO though. I like social media much better.
     
    Last edited: Apr 16, 2018

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