The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Self-Promotion Saturday Now Live!

    Have something to sell? Want to promote your design service or a YouTube channel? SELL-ME SATURDAY is your opportunity to self-promote anything within the sphere of entrepreneurship on one thread... and at no cost. Go There
    Note: Indiscriminate SEO backlinking to questionable material is not allowed.
  • Join 60,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

Need critique on my marketing strategy

Remove ads while supporting the Unscripted philosophy...become an INSIDER.


All Cars Kneel Before Pagani.
Read Millionaire Fastlane
Speedway Pass
Sep 3, 2017
My product is of a similar nature to Sprayground: SPRAYGROUND | Bags & Accessories
Fashion-niche, highly visual, young female target market (actual product is slightly more niche than this)

After some study of successful brands and reading some of the posts here, I come to the conclusion that fashion-based products = all about brand story + status. The design itself is important, but status is the factor that makes people want to buy it.

Brand story in this context = what my brand stands for, why it exists etc.
Status = what the customer will get in return when she uses my product. Basically, street cred, social proof for the user etc.

For brand story, I've come up with a story behind my brand, and will be telling the products' story via photography of women using my products doing related things (literally a story lol).

As for status, the way to sell fashion-based products via that is to let influential people use it, and let your target market see that.
After they see all that, then add in goodies like free shipping to entice them further.

Thus, based on the thinking above, I'm thinking of a 2-prong approach:

1) Influencers on Instagram
  • I'll use my brand story and pitch my concept to attract influencers that have between 50K to 500K followers (only those with high comment count). These influencers will post a photo of themselves using my product, and I'll also post those pics on my IG and website. When people see the influencer using and mentioning/tagging my product, in theory, they'll click the tag and go to my IG page ---> link in bio ---> website
  • I'm not sure how these mid-tier influencers will convert potential customers into paying ones. If the influencer is TV celebrity-level, sure, but.....

2) Carpet bombing via social media ads ---> drive them to my website
  • Use striking visuals and display them to a broad audience initially (all females aged 17 - 40 in the US) on FB and IG, and drive them all to my site, where there's an ocean of pretty visuals waiting for them to suck them in. This is to maximize the Reach (ie: how many people see my product)
  • Upon reaching my site, there's this wheel of fortune popup thing to collect e-mail addresses
  • For fashion products, especially those that are high on brand story, I feel that using stuff like "GET IT NOW!" and "25% OFF TODAY" on the ads actually cheapens the brand.
How does this all sound? If anyone is in a similar niche or has done these above, would love to hear your views! All I've wrote above are just theories from my mind, I'll be executing in a couple months time.

Don't like ads? Remove them while supporting the forum. Subscribe.


Platinum Contributor
Speedway Pass
Nov 11, 2016
Canada (Vancouver)
Sounds good, have you considered maybe renting a booth in the mall? There was a company launch not to long ago in the biggest mall here , simple makeup brand that had a free makeup event and played music with photographs. Imo when you deal with luxury brands you need to play into feeding consumers ego and make them feel good and important. Especially with teen girls. I’d say the vast majority of teens growing up now are insecure and if you can make them “feel good” about them self’s I believe you could pull it off.

Sponsored Offers

  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
I thought I would post up the first video from the newest 2021 program content... Just a...
  • Sticky
MARKETPLACE Kill Bigger Incubator
I have not offered one of these in a while, but it looks like I have time to take on an...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Hi Lex, I looked at several options including Kajabi and settled on the Divi theme on Wordpress...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Are you looking for a new, lesser-known but potentially very lucrative source of leads to your...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
The story is BASED UPON a true story. The details aren't entirely accurate or from a distinct...

Forum Sponsor

Grow an online business:
- Start immediately!
- Master business skills!
- 100+ Fastlane students enrolled!
Review & Details >

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom