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Maximizing Great Domain Names

Marketing, social media, advertising

MetalGear

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  • What are some conventional and unconventional ways to take advantage of a great domain name?
  • Let's say I have www.tires.com or www.computers.com
  • How does this help my SEO and overall digital marketing?
  • Do you think a great domain name is enough to sell even a commodity?
 
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Ivan Koretskyy

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This should be the least of your worries. A good domain name may stoke the fires a tiny fraction, so don’t waste too much time and energy on it. All I can say is this, keep it simple, and short (6-12 letters). The domain name has to be the brand you’re selling so it’s recognizable when someone is looking for you specifically. Optionally, Your brand name can to have some sort of recognition of the industry you’re in. An example of a brand name is having the word Academy in it, meaning it is education related. There’s literally no wrong answers to this so shoot your shot. Hope this helps.
 

Jobless

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If you own a tire brand, you sell those tires under the brand's domain name. Then you use the generic domain (tires.com) to establish a site that acts as a thought leader in the market (preferably a smaller niche market than tires). You publish reviews, consumer information, industry news-- about tires. This is not done objectively, but is always skewed to favor the brand you own. This may seem deceitful, but it is a common practice in some industries.

Look up the ownership connections between media companies and large brands (for example Las Vegas casinos).
 

MetalGear

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If you own a tire brand, you sell those tires under the brand's domain name. Then you use the generic domain (tires.com) to establish a site that acts as a thought leader in the market (preferably a smaller niche market than tires). You publish reviews, consumer information, industry news-- about tires. This is not done objectively, but is always skewed to favor the brand you own. This may seem deceitful, but it is a common practice in some industries.

Look up the ownership connections between media companies and large brands (for example Las Vegas casinos).
  • So the equivalent would be Goodyear tires selling under their brand
  • Goodyear also owning www.tires.com as an informational sales generation page?
  • Can you provide a live example? Would love to see some good ones
 
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Jobless

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  • So the equivalent would be Goodyear tires selling under their brand
  • Goodyear also owning www.tires.com as an informational sales generation page?
  • Can you provide a live example? Would love to see some good ones
Maybe a good example is GOLF.COM

"GOLF.com and GOLF Magazine are published by EB GOLF MEDIA LLC, a division of 8AM GOLF"

If you look at what 8AM GOLF also owns, you will find they own many golf-related brands. Golf clubs, several golf apps, golf course architecture design, golf service companies etc.

No doubt there are many examples, but it is not always obvious. The method of PR changes. It used to be newspapers (example: Las Vegas Review-Journal purchased through clandestine means by Sheldon Adelson, a casino owner, to promote gambling) or trade journals, then generic domains, then blogs. These days, a company may fund and launch their own influencer, solely for the purpose of that person to promote their brand whilst being perceived as an expert on all brands in the category. Found this article on corporate blogs for example:

PepsiCo (NYSE: PEP), for example, operates the Food Frontiers Blog, where its experts discuss nutrition. To be fair, the Pepsi connection is made clear at the top of the page. The blog's support for healthier eating is laudable, as are the company's efforts to reduce added sugar and other problematic ingredients in its offerings. But an 11-ounce bag of classic Lay's potato chips (which many people consume in a single sitting) still holds 110 grams of fat and nearly 2,000 milligrams of sodium. Clearly, however healthy an image its blog promotes, Pepsi is not all about nutritious fare yet.

Even more troubling are corporate blogs such as the (now retired) Brew Blog, which was operated by Miller Brewing (now SABMiller). It tended to discuss and diss competitor Anheuser-Busch InBev (NYSE: BUD) to an unusual degree -- hardly an objective viewpoint.

The benefits of corporate blogging are clear -- for the corporations, at least. They get to disseminate the information and messages they choose. If their blog catches on, they'll attract regular readers to their website.

Admittedly, some corporate blogs can also serve readers well. The Garmin (Nasdaq: GRMN) blog caters to active consumers and travelers, offering updates on new GPS products and technology, as well as topics such as bike races, road trips, and speed golf.

The bigger picture
Blogs aren't the only media sources owned and controlled by major corporations. Check out the noted news and publishing outlets that fall under the umbrellas of these publicly traded companies:

  • Disney (NYSE: DIS): ABC, ESPN.
  • News Corp.: The Wall Street Journal, Fox television, MarketWatch, Dow Jones News Wire.
  • General Electric (NYSE: GE): NBC, CNBC, MSNBC. (GE plans to sell a majority interest in its NBC Universal to Comcast.)
  • Time Warner (NYSE: TWX): CNN, TIME magazine, Sports Illustrated, Fortune, People.
  • CBS (NYSE: CBS): CBS, Simon & Schuster.
source: Beware of Biased Blogs | The Motley Fool
 

MetalGear

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Maybe a good example is GOLF.COM

"GOLF.com and GOLF Magazine are published by EB GOLF MEDIA LLC, a division of 8AM GOLF"

If you look at what 8AM GOLF also owns, you will find they own many golf-related brands. Golf clubs, several golf apps, golf course architecture design, golf service companies etc.

No doubt there are many examples, but it is not always obvious. The method of PR changes. It used to be newspapers (example: Las Vegas Review-Journal purchased through clandestine means by Sheldon Adelson, a casino owner, to promote gambling) or trade journals, then generic domains, then blogs. These days, a company may fund and launch their own influencer, solely for the purpose of that person to promote their brand whilst being perceived as an expert on all brands in the category. Found this article on corporate blogs for example:

PepsiCo (NYSE: PEP), for example, operates the Food Frontiers Blog, where its experts discuss nutrition. To be fair, the Pepsi connection is made clear at the top of the page. The blog's support for healthier eating is laudable, as are the company's efforts to reduce added sugar and other problematic ingredients in its offerings. But an 11-ounce bag of classic Lay's potato chips (which many people consume in a single sitting) still holds 110 grams of fat and nearly 2,000 milligrams of sodium. Clearly, however healthy an image its blog promotes, Pepsi is not all about nutritious fare yet.

Even more troubling are corporate blogs such as the (now retired) Brew Blog, which was operated by Miller Brewing (now SABMiller). It tended to discuss and diss competitor Anheuser-Busch InBev (NYSE: BUD) to an unusual degree -- hardly an objective viewpoint.

The benefits of corporate blogging are clear -- for the corporations, at least. They get to disseminate the information and messages they choose. If their blog catches on, they'll attract regular readers to their website.

Admittedly, some corporate blogs can also serve readers well. The Garmin (Nasdaq: GRMN) blog caters to active consumers and travelers, offering updates on new GPS products and technology, as well as topics such as bike races, road trips, and speed golf.

The bigger picture
Blogs aren't the only media sources owned and controlled by major corporations. Check out the noted news and publishing outlets that fall under the umbrellas of these publicly traded companies:

  • Disney (NYSE: DIS): ABC, ESPN.
  • News Corp.: The Wall Street Journal, Fox television, MarketWatch, Dow Jones News Wire.
  • General Electric (NYSE: GE): NBC, CNBC, MSNBC. (GE plans to sell a majority interest in its NBC Universal to Comcast.)
  • Time Warner (NYSE: TWX): CNN, TIME magazine, Sports Illustrated, Fortune, People.
  • CBS (NYSE: CBS): CBS, Simon & Schuster.
source: Beware of Biased Blogs | The Motley Fool

What a great explanation! Thank you

Very interesting that when I search for reviews on something, oftentimes there will be a .net or .org site with "reviews" of the top 5 widget
 
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