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I want to exit my Shopify app. Follow my weekly updates.

A detailed account of a Fastlane process...

ziggizoezion

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May 31, 2021
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After 10 years (!) of my first post on this forum (read my intro), I'm back on my business journey.

As the title says, I created a SaaS some years ago that didn't get much traction with the market segment I was targeting at the time. I got a handful of clients but was challenging keeping them long-term. Over time all of them ended up not renewing their subscription.

I thought this could be a good opportunity to target the e-commerce space, and Shopify looked like the best place to offer the product:

- Merchants are used to paying for apps
- There are competitors in my category, which means people is already paying for solutions like mine
- I work as a Shopify Developer for small and big stores, and all of them are using a competitor app
- My co-founder (he joined me in 2019) is a marketing expert and works for a company that acquires SaaS companies

Why is my goal to sell my software?
Well, although there is still a (growing) need for this product, it's been years since I have this project running but with the constant financial pressure to make ends meet I always ended up overloaded with freelance projects.

Last year I decided to specialize in Shopify Development and raised my hourly fees significantly. This helped me to get hired by a multi-million Shopify merchant where I can work 3-5 hours per day.

That's enough to cover my expenses and have more time (and mental capacity) to make this project work.

In summary, this is where I'm at now:
  • MRR: $0 (LOL)
  • Expenses: $15/mo
    • DigitalOcean (servers): $10
    • Tutanota (email service): $5
  • The app is not listed/public yet (rejected a couple of times because of some stupid non-sense reasons given by the reviewer)



By the way, here's a great thread by @jakobgreenfeld about finding opportunities in the Shopify space:
 
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ziggizoezion

New Contributor
Read Fastlane!
User Power
Value/Post Ratio
43%
May 31, 2021
7
3
Some things I learned along the way

- Nobody cares about what framework or language my product was built with. My focus should be on providing value and getting paid for that.

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- Launch ASAP, improve as I go. Again, the important is providing value to my customers, they won't care (much) about a shitty design if the product does what it says. I learned this from a company I worked with a couple of years ago. It had an interface with a 90's vibe, but the founder was making $50k/mo.

- Great customer service goes a long way. Especially in the software space where practically anyone can build an app these days even without knowing a single thing about programming.
 

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