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Help with moving idea along

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Jan 19, 2018
So I have been reading Millionaire Fast lane and I'm almost finished. I've really enjoyed reading it.

I have been a Cosmetologist since 2002. Over the years I've had one major complaint that customers have brought to my attention regarding their hair, and recently in the last 6 months I've had several women with this complaint come to me. I believe I have a solution to this problem but it will require research and possibly clinical trials and my problem is I don't know where to even start or even how to finance this. I appreciate all suggestions.

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Gold Contributor
Read Millionaire Fastlane
Speedway Pass
Oct 1, 2016
I would start at research first. Here are some questions to consider:
  • Why does this problem happen?
  • How often does this happen?
  • How can it be prevented?
  • What can I use to prevent this problem?
  • What are some of the frustrations customers have?
  • What are the pain points?
After you create these questions, create a customer persona.

For example

Subject: Teeth


Yellow teeth

  • Why does this problem happen?
    • Customer fails to brush teeth.
    • Smoke tobacco.
    • Drink acidic liquid.
  • How often does this happen?
    • 2-3 times a week.
  • How can it be prevented?
    • Brush 2 times a day (obviously lol)
    • Follow a teeth-whitining regimen.
  • What can I use to prevent this problem?
    • White strips can be used to whiten teeth.
  • What are some of the frustrations customers have?
    • White strips take too long to see results.
    • White strips are uncomfortable.
Step 2. Offer Solutions

Now that you have an idea what's going on, create solutions.
  • Instead of using white strips, we can create a product. No strips needed.
  • Product uses organic ingredients that help reduce yellow teeth.
  • These ingredients include: charcoal, mint, baking soda, peroxide.
Next, we form these ingredients together into a gum form. We look for companies who manufacture gum.

Our gum is tasty to chew. Our gum removes stains and whitens in the process.
No more using uncomfortable strips. Just chew gum and watch your teeth turn white fast. Save time and money!

Subscribe to our website and get gum every month to always keep your teeth white.

Step 3. Finance

Create a landing page and pre-sell your gum to your target market. Before this, make sure your idea is validated through customer research (this includes surveys, polls, focus groups, etc.)

Final thoughts:

In summary, this is a rough idea on how to start your ideas. Ask what's going on. Find out what can take away the problems. Create a solution. It can be an app, a nutritional supplement, anything.

Hope this helps. Good luck!

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