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Jun 18, 2021
Dear Mktng Gurus

We are startup with an innovative solution, have some intellectual property around it, but can be copied by big players easily.
No one wants legal battles at startup stage :)

We decided to go after some niche markets and then come back to main stream.

My Qs:

1. While right now we are focused on those niche mkts and customers (close to finding Prod-Mkt fit),
how to stay under the radar of big-players -- what are best ways to do marketing and reach out to prospects (email channel is one, trying to do webinars to selective audience etc) while staying below the radar?

2. At what point execution speed becomes important?

Any pointers much apprecaited from the fellow entrepreneurs who have gone thru this journey

Thanks and good day

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