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John Lucas

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Jan 26, 2018
The Internet has become extremely popular amongst not only regular users but also business owners. And today, it’s extremely important for any business to have a decent website. And one crucial part of building a good site is mobile optimization. If your page simply takes too long to load (more than a couple of seconds), chances are that some of your potential visitors will simply click off before they even see all of it (which you probably would too). So, if you don’t want your site to suffer that fate, check out what AMP is.

AMP stands for accelerated mobile pages. It’s a module that improves your site’s performance on all platforms. It’s a shame that many web store owners focus solely on monetization and forget about optimizing their pages. As a result of that, they lose quite a bit of revenue simply because of a long loading time.

Tons of eCommerce websites could benefit from a little optimization. If Magento is your platform of choice, we advise you to at least consider boosting your site’s performance on mobile devices. AMP is something that will help you increase your mobile traffic flow and even revenue.

So, What is AMP?
AMP is a module that boosts a site’s performance by making the main content load in immediately. It is done by implementing the AMP JS Javascript Library into every AMP document and changing the entire load chain. It prioritizes your website’s main content over third-party elements and loads it in first.


Source: Google Inside AdWords
Why Is It a Must-Have?
Aiming to help Magento-based site owners improve their resources, the Zemez team has developed an AMP for Magento 2.2 themes.

If you own a Magento store, this module will help you speed up its overall performance on all types of mobile devices. It also comes with UI and UX design concepts for your Category and Product pages, which are the most visited pages of every online store.

AMP loads the texts, images, and widgets present on those pages as soon as the visitor enters them. The module also allows users to access necessary content right from the Google Results page.

Compiled in a short list, here are the biggest benefits of using AMP technology:
  • AMP pages can be seen by mobile/tablet browser users.
  • Such pages take a super short time to load (less than 2 seconds).
  • It will help your website rank higher in search results.
  • AMP works with all types of handheld devices, no matter the type or model.
  • It will help you increase traffic and the number of mobile sales.

AMP-ready Magento Themes
As mentioned in the title, the TemplateMonster digital marketplace already features 6 AMP-based templates. Check them out!

Magetique - The Most Comprehensive Multipurpose Magento 2 Theme

Details | Demo

Fashion Slash - AMP Fashion Boutique Magento Theme

Details | Demo

Mobillaso - Mobile Store Responsive Magento Theme

Details | Demo - Tools & Equipment Magento Theme

Details | Demo

Jewelrix - Jewelry Store Magento 2 Theme

Details | Demo

F2 - Fashion Boutique Magento 2 Theme

Details | Demo

More AMP-ready Magento 2 themes are coming soon! Stay tuned for updates!

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MJ DeMarco

I followed the science; all I found was money.
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Good luck!

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