Not sure if this involves ethics but it sounded right.
Let's say ebates.com was blank, just starting out, and they wanted to populate their platform.
They begin adding businesses to their website without their consent/knowledge and associating rebates with them.
Example: Walmart - 2% cashback if you shop at Walmart . com
People shop at walmart, claim the 2% offer and ebates pays the 2% themselves direct to the customer.
They do this temporarily for several reasons:
a) to convince walmart (or whatever business it is) that their platform works and people are using it already. "hey, look people are buying things from you because of this/us. Want to join now?"
b) populate an empty website making it appear legit + scale platform larger faster.
c) attract the attention of customers/consumers to the website (build traffic, interest, etc)
Walmart in this scenario never approved this offer, but they are inherently benefiting from it (if ebates model works of course). The customer benefits from it. Ebates benefits from it long term.
Thoughts?
Let's say ebates.com was blank, just starting out, and they wanted to populate their platform.
They begin adding businesses to their website without their consent/knowledge and associating rebates with them.
Example: Walmart - 2% cashback if you shop at Walmart . com
People shop at walmart, claim the 2% offer and ebates pays the 2% themselves direct to the customer.
They do this temporarily for several reasons:
a) to convince walmart (or whatever business it is) that their platform works and people are using it already. "hey, look people are buying things from you because of this/us. Want to join now?"
b) populate an empty website making it appear legit + scale platform larger faster.
c) attract the attention of customers/consumers to the website (build traffic, interest, etc)
Walmart in this scenario never approved this offer, but they are inherently benefiting from it (if ebates model works of course). The customer benefits from it. Ebates benefits from it long term.
Thoughts?
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