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Cute kids selling lemonade on WWYD

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All Cars Kneel Before Pagani.
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Sep 3, 2017
I chuckled at "upsell" lol

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MJ DeMarco

I followed the science; all I found was money.
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Jul 23, 2007
Baby bro-marketers!

Interesting to watch the dynamics of value proposition change mid-stream...

The value here is not the lemonade, it is charity and generosity. People buy the lemonade to feel good about what the kids are doing, hence why they get tipped for nothing.

When people realize it's a bro-marketing operation, suddenly the value shifts from generosity and kindness, to the actual product -- a tiny cup of average lemonade.

Love how they associated them with the 1%.

As if you're a part of the 1%, this is how you do business.


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