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Coming up with a name

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Ernie McCracken

New Contributor
Sep 2, 2017
Seattle, WA
I realize name is not the most important part of a business, but the value you build around it. Still, it's worth discussing how almost every meaningful word and combination of words is not going to be available as a .com + all social media handles.

For a premium or luxury consumer brand, which option do you like best? I thought I had finally settled on a name, but the twitter isn't available (it's literally never been used, though). I thought about another one, but the instagram is taken (personal account, 200 followers). Really obscure word combinations, too! Couldn't believe it.

Current options:
  1. Try to buy the social media accounts. Realistically, there's little to no budget for this.
  2. Don't worry about the social media accounts matching the website/brand name exactly. Just reserve handles that are as close as possible.
  3. Invent a new word with an X in it or slap "ify" on the end of a word. Grab all the accounts. This is easiest, but I think slightly harder to build a high end image around.

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