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Building mobile app - MVP strategy

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Rafael_PL

Contributor
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Jun 19, 2017
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Wrocław, Poland
Hey,

I'm building mobile app (Android) for personal trainers. Technical aspect was'nt a big deal for me because I'm working everyday as software developer. Bigger problem is proper marketing strategy. I've read The Lean Startup by Eric Ries and MVP approach has a lot of sense for me.

So, I've choose my target group (personal trainers). In a few weeks I'm going to publish my first MVP version of the product. Now I need to find eraly evangelists but I completely have no idea how big this group should be? How to get to them? Using fb or maybe face to face at my local gym?

Other aspect, is forcing MVP model has any sense if I'm single software dev not a startup or bigger company?

Finaly, in first version of my app, everything will be free (but app will have limitations). In future versions I will provide some additional paid features. How clients look for spending money at this market? Even if this features will give them real value?

Do you have any experience guys?
 
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Kid

Gold Contributor
Speedway Pass
Mar 1, 2016
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1,673
I need to find eraly evangelists but I completely have no idea how big this group should be? How to get to them? Using fb or maybe face to face at my local gym?

If you want to acquire investment for further marketing or development the early group would be your social proof.

If you can go face-to-face then it's your advantage. You can see how they are reacting live, if they understand your app or if they have problems.

is forcing MVP model has any sense if I'm single software dev not a startup or bigger company?

I don't know if 'forcing' is a accurate word here to use. If i ware you i would do MVP, check with people and iterate if there is no desire or understanding about app.
 

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