So I've been watching this company the last couple months and wondering what others feel about their marketing strategy.
It's a mobile app called Dosh - DOSH is a cash back app that finds you cash without the hassle - launched mid 2017.
They give you cashback on purchases. You sign up, connect a credit card and they automatically deposit cash back to your account if you shop or purchase from a store they're partnered with.
In early December, they started a referral program and it has caught fire. Refer a friend and they pay you $15 per new user joining. It has pretty much gone viral with people using it as a source of money.
If you check out their FB page you can see that all the comments are about the referrals and getting paid, literally, almost all of the comments. Nothing about the service itself.
They recently posted a video proudly exclaiming that they've paid out 15 million in referrals already in less than 60 days or so.
Obviously they're backed with investors, but can this strategy pay off long term?
Once the referral program gets cut down, so will the people promoting their company and using the app. Thoughts?
It's a mobile app called Dosh - DOSH is a cash back app that finds you cash without the hassle - launched mid 2017.
They give you cashback on purchases. You sign up, connect a credit card and they automatically deposit cash back to your account if you shop or purchase from a store they're partnered with.
In early December, they started a referral program and it has caught fire. Refer a friend and they pay you $15 per new user joining. It has pretty much gone viral with people using it as a source of money.
If you check out their FB page you can see that all the comments are about the referrals and getting paid, literally, almost all of the comments. Nothing about the service itself.
They recently posted a video proudly exclaiming that they've paid out 15 million in referrals already in less than 60 days or so.
Obviously they're backed with investors, but can this strategy pay off long term?
Once the referral program gets cut down, so will the people promoting their company and using the app. Thoughts?
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