The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

An example of the power of scarcity and consensus

Remove ads while supporting the Unscripted philosophy...become an INSIDER.


New Contributor
Read Millionaire Fastlane
Jan 19, 2018
My brother sent me this video clip (which was posted a few days ago). It shows how a Vice reporter was able to get a (not yet existing) restaurant listed as the top London restaurant on TripAdvisor. He did this solely through reviews (albeit fake ones) and by being exclusive (not allowing people to become a customer yet).

So, he managed to do this this by using just 2 of the principles of influence (Cialdini). For most people on this forum there will be nothing new about this, this is just a another reminder to myself and others how powerful these principles really are. And to think about them and start implementing them before launching your business.
  • Scarcity: They tell everyone that wants a piece of their product/service that they are not part of the chosen few that can have it. Which makes people even want it more of course and talk about it with friends: "Did you get in restaurant XYZ yet? Do you know anyone who's eaten there? What's this place like?"
    Nearly all people here will know this, just don't forget to actually think about how you can apply this for your (yet to launch) business and then do it.

  • Consensus: "Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own." => Solely by using the raving reviews of others, they were able to convince people that their product was the best. People were easily convinced by the positive review of others. Even just online reviews of people they don't know. Yes, they tricked the system by using fake reviews, but the principle still stands: work to getting as much positive reviews as you can. Show people expressing their satisfaction/gratitude on your site & social media: text, video, audio,... Show people using your service/product and being happy about it.
    Again, nothing earth-shaking, but don't forget to actually do it.

  • They could have done even more, because they missed opportunities that the other principles offer like authority or the power of liking (by for example posting videos of the chef / owner talking about his life/philosophy about food/...)

Don't like ads? Remove them while supporting the forum. Subscribe.

MJ DeMarco

Staff member
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Jul 23, 2007
Fountain Hills, AZ
Great post, in other words, it's a mob mentality... there's consensus in a mob, and there's scarcity just by a mob's nature, wanting some piece of a limited resource. Think Black Friday...

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Fox' Web School's "Legend" Group Coaching Program 2020
This year has been quite crazy so far, and a lot of people have reached out to ask me if web...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Got it several weeks ago and have listened to it several times now. I've definitely met both...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Just got off the phone with @LightHouse. Having just a 45 minute conversation with him has...
  • Sticky
MARKETPLACE Kill Bigger Incubator
@Kak Out of curiosity, what types of businesses are you advising on? (I read this whole thread...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Just bought 5 of your Upwork courses. Thanks for making valuable content Lex!
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Thanks for your offer to look at my book. Here's the link to the squeeze page Buy The Prosperous...

Forum Sponsor


Latest Posts

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom