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A Company’s Stock Price almost perfectly correlates with their Customer Satisfaction.

Discussion in 'General Entrepreneur Discussion' started by ChrisV, Aug 10, 2018.

  1. ChrisV
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    ChrisV Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    From the American Marketing Association Journal:

    Customer Satisfaction and Stock Prices: High Returns, Low Risk


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    Link to Abstract: An Error Occurred Setting Your User Cookie

    Full paper: http://terpconnect.umd.edu/~smithas/papers/mithascsstkprice2006.pdf

    Claes Fornell, the author also has a book on the importance of Customer Satisfaction:

    The Satisfied Customer by Claes Fornell https://www.amazon.com/dp/B001AW2PFU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
     
    Last edited: Aug 10, 2018
    Boo likes this.

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