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A Company’s Stock Price almost perfectly correlates with their Customer Satisfaction.

Discussion in 'General Entrepreneur Discussion' started by ChrisV, Aug 10, 2018.

  1. ChrisV

    ChrisV Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Likes Received:
    May 10, 2015
    Islands of Calleja
    Rep Bank:
    From the American Marketing Association Journal:

    Customer Satisfaction and Stock Prices: High Returns, Low Risk


    Link to Abstract: An Error Occurred Setting Your User Cookie

    Full paper: http://terpconnect.umd.edu/~smithas/papers/mithascsstkprice2006.pdf

    Claes Fornell, the author also has a book on the importance of Customer Satisfaction:

    The Satisfied Customer by Claes Fornell https://www.amazon.com/dp/B001AW2PFU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
    Last edited: Aug 10, 2018
    Boo likes this.

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