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I've read both books by MJ DeMarco for a while. However, because I am in a PhD program, the sunken cost was huge (at least in my mind) and I was reluctant to take any initiative to exit.
Not meant to be ranting, but I feel like I am a poster child of SCRIPTED living, especially on the education...
From the American Marketing Association Journal:
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Link to Abstract: An Error Occurred Setting Your User Cookie
Full paper: http://terpconnect.umd.edu/~smithas/papers/mithascsstkprice2006.pdf
Claes Fornell, the author also has a...