The story so far:
- A month ago 18yo me finally realized he had wasted enough of his time and decided that he would build a digital marketing agency from scratch.- Same guy and another member of this forum agreed to try and get 3 clients until Aug 15.
- My past self went on a trip to Croatia and very little got done there.
- Now back home, he reached out to 100 businesses across multiple niches to try and secure that elusive first paying client. In the meantime he ran Google ads for his dad's online store - for a period of a few days he got 1400 impressions and 260 clicks.
- Getting very few responses and 0 meetings booked he thought that the only way to progress is by doing more every day.
- Yesterday he watched a video tutorial on cold emailing which inspired him to come up with the following challenge:
Note: I know challenges aren't really a sustainable way to grow. But the aim is not to do 90 days then relax and go with the flow. It's to take me out of the comfort zone I'm currently in and have me take ACTION NOW. My idea with this is the sooner I start putting in the hard work, the sooner I get to my desired destination)
90 DAY OUTREACH CHALLENGE
I WILL REACH OUT TO 24 UNIQUE BUSINESSES EVERY DAY UNTIL NOV 15
RULES:
- Can be a call, email or DM
- If I miss a day I don’t do more tomorrow, just the normal 24
- If I do more in a day I don’t do less tomorrow
- DONT SPAM - offer value upfront and approach each situation in a personal way (EX: PDF with tips, Looms of me going over how their competitors are using Google ads etc etc)
- See what’s working for each niche and double down on that. (EX: Dentists are usually busy and rarely check emails so a call to the mobile number they provided on their clinic's website is more appropriate.)
I will contact 24x90= 2160 unique businesses during this period. Assuming a open rate of 5% and a sign on rate of 10% this means I’ll close 10 clients. This will guarantee I get at least 10 paying clients. If I price my services at 500 leva (Bulgarian currency, roughly equates to 260 usd) per month I will be generating 5000 leva per month. That’s 60 000 leva per year. At 19 years old. If I do this for 2 years I will be at around 100k. I need only 20 clients at 500 per month or 14 clients at 750pm or 10 clients at 1000pm to make 10k per month or 120k per year. Which is well over my 2025 goal of 100 thousand leva income for the year.
So the GOAL is to get 10 paying clients ( or less but higher paying clients) in the next 90 days.
The TIME FRAME is 90 days or until NOV 15
The REWARD is renewing my INSIDERS Membership for 6 months because it expires on the same date. No results = no renewal.
If I GIVE UP I have to do 2400 squats in 24 hours as a forfeit. Just because I despise squatting LOL
The BIGGEST OBSTACLE will be finding the time during the day to find leads, seed out the ones I don’t see myself working with, go through their pages and get their contact info, save that in a sheets document and finally reach out to them. Meanwhile I will be starting as a freshman in a notoriously hard university, trying to maintain and build new relationships, working out 3 or 4 times per week, reading good books and most importantly taking regular care of my mental health to keep away depression and anxiety (both of which have caused me problems in the past).
Even though my current situation is a bit complicated and people close to me keep saying stuff like “are you crazy doing this?!" I firmly believe the best time to start is RIGHT NOW. What is more important than this? Getting brainwashed in university for 4 whole years to then be spat out in the real life with 0 actual experience? Or maybe going out every weekend and getting drunk with people whose highest existential purpose is sloppy drunk s3x with strangers? Or travelling around Europe wasting my parents' hard earned money which they need to properly retire? I am aware it seems like I’m whining but honestly I can’t see myself doing anything else now. So even though my thoughts and emotions say it’s not logical, my rational self is dying to make this next step.
I will do my best to post monthly progress updates here mainly for my own benefit - to keep myself on track and to hear what the great minds of this community have to say about my venture, but I also sincerely hope someone can take away some kind of value from my wins and losses. Any questions, criticism or jokes on my behalf are appreciated as always!
Next update on Sept 15. See you then!
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