Little brother complaining about needing money to take his gf out. Can't find a job.
Told him to clean rain gutters. He got overwhelmed with licensing, insurance, start-up costs.
Sat him down the other day...
All we need is a customer.
1. List what you need to get the job done.
2. Call 8 companies to get estimates on pricing.
3. Promote gutter cleaning to get ready for rainy season, then cross-sell window cleaning, pressure washing, and garage cleaning.
4. Hire graphic designer on fiver to make door hangers.
5. Call friends, family, football coaches, etc.
6. Knock on doors with door hangers
7. Direct response mail campaign once we see which services and demographics we have the best traction with
***Market positioning***
"Little Bros. Home Services" or something like that to be positioned as a 17 year old trying to make money for college (which is true). Nobody is doing that right now that I found on Google.
Told him to clean rain gutters. He got overwhelmed with licensing, insurance, start-up costs.
Sat him down the other day...
All we need is a customer.
2. Call 8 companies to get estimates on pricing.
3. Promote gutter cleaning to get ready for rainy season, then cross-sell window cleaning, pressure washing, and garage cleaning.
4. Hire graphic designer on fiver to make door hangers.
5. Call friends, family, football coaches, etc.
6. Knock on doors with door hangers
7. Direct response mail campaign once we see which services and demographics we have the best traction with
***Market positioning***
"Little Bros. Home Services" or something like that to be positioned as a 17 year old trying to make money for college (which is true). Nobody is doing that right now that I found on Google.
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