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- May 2, 2013
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This is how I think about finding a product (note to The Grind - I'm not a successful entrepreneur yet either).
If you are familiar with sales and copywriting...
When you are writing copy or selling a product, what do you WISH you could tell your customer without lying?
What are the things that if you told your customer your product could do for them... they would buy INSTANTLY.
Obviously as a copywriter and a salesperson you aren't allowed to actually say these things - you would be lying about the product and your customers would be hugely dissatisfied.
BUT... you don't have a product yet do you?
So, that actually gives you a HUGE advantage.
To create a business you have to first find a market (the people who are going to buy your product). They have a common dissatisfaction, and they are looking for help. They may want to be happier, healthier, sexier, more free time... or for really specific examples we all experience:
I need my house cleaned. may translate to "i'm an embarrassed bachelor who's dates always make fun of him for the state of his apartment" or "i'm a single mother that works all day and can't find time to spend time with friends, take care of my kid, and keep my house clean". Could you bundle house cleaning with making dinner?
I need someone to make me thin. may translate to "i'm overeducated on diet and health, but my willpower sucks" or "i follow every diet to the letter, but i never look the way i want" different markets... different common dissatisfactions and different solutions...
You find the group of people with a common need, a common problem, a common dissatisfaction with where they are and a COMMON PLACE THEY WANT TO GO.
Your skill at copywriting and sales is what helps you with understanding that. All you do is get inside the head of your customer. Listen to their pain points and suffering and figure out "what are the things that i can tell them... that would make them buy my product INSTANTLY".
And then you make the product.
This is the "angle". Any market can be a great market, but not all solutions are equal because not all entrepreneurs have the sales skills and copywriting ability that you do. That skill is what is going to help you understand your customer and offer the solution that makes them open up their wallet.
If you are familiar with sales and copywriting...
When you are writing copy or selling a product, what do you WISH you could tell your customer without lying?
What are the things that if you told your customer your product could do for them... they would buy INSTANTLY.
Obviously as a copywriter and a salesperson you aren't allowed to actually say these things - you would be lying about the product and your customers would be hugely dissatisfied.
BUT... you don't have a product yet do you?
So, that actually gives you a HUGE advantage.
To create a business you have to first find a market (the people who are going to buy your product). They have a common dissatisfaction, and they are looking for help. They may want to be happier, healthier, sexier, more free time... or for really specific examples we all experience:
I need my house cleaned. may translate to "i'm an embarrassed bachelor who's dates always make fun of him for the state of his apartment" or "i'm a single mother that works all day and can't find time to spend time with friends, take care of my kid, and keep my house clean". Could you bundle house cleaning with making dinner?
I need someone to make me thin. may translate to "i'm overeducated on diet and health, but my willpower sucks" or "i follow every diet to the letter, but i never look the way i want" different markets... different common dissatisfactions and different solutions...
You find the group of people with a common need, a common problem, a common dissatisfaction with where they are and a COMMON PLACE THEY WANT TO GO.
Your skill at copywriting and sales is what helps you with understanding that. All you do is get inside the head of your customer. Listen to their pain points and suffering and figure out "what are the things that i can tell them... that would make them buy my product INSTANTLY".
And then you make the product.
This is the "angle". Any market can be a great market, but not all solutions are equal because not all entrepreneurs have the sales skills and copywriting ability that you do. That skill is what is going to help you understand your customer and offer the solution that makes them open up their wallet.
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