My website has no sales! Here's why...

[MJ DeMarco]

Great article the really nails why you have no sales.

Anytime you see someone post here ranting about having no sales, it is because of 1 of 2 reasons. Link them to this thread.

#1) There is no need for the product

or

#2) They have ineffectively conveyed the value.

If the answer is #2, this article covers much of your issues.

Here's the article.

Guide to landing pages Pt1

Master landing page success with "The Ultimate Guide." Learn to communicate effectively, create clarity, and engage your audience in two parts. Assess your current page in Part 1 and build a compelling landing page in Part 2 for impactful conversations and actions.

www.marketingexamined.com

(This is a newsletter so feel free to subscribe to the author as a THANKS - click the article to do so [the newsletter linked is my own])

Bottomline...

Your landing page sucks.
It doesn't sell benefits.
It doesn't tell your customer what you do.





There are more great graphics, just click the article to read in its entirety (no affiliate link or relationship).

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[kr8nt]

Thank you for sharing this, MJ!
How do you find such goldmines of information? What is the process behind finding sources with useful information like this one? It would be a really useful skill to learn.

 

[MJ DeMarco]

How do you find such goldmines of information?

I subscribe to a ton of newsletters, unsubscribe to most of them, and keep the good ones.

 

[DonyaSze]

This is really valuable. Thank you MJ!

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[dmxsct]

Thank you!

 

[Black_Dragon43]

Great article the really nails why you have no sales.

Anytime you see someone post here ranting about having no sales, it is because of 1 of 2 reasons. Link them to this thread.

#1) There is no need for the product

or

#2) They have ineffectively conveyed the value.

If the answer is #2, this article covers much of your issues.

Here's the article.

Guide to landing pages Pt1

Master landing page success with "The Ultimate Guide." Learn to communicate effectively, create clarity, and engage your audience in two parts. Assess your current page in Part 1 and build a compelling landing page in Part 2 for impactful conversations and actions.

www.marketingexamined.com

(This is a newsletter so feel free to subscribe to the author as a THANKS - click the article to do so [the newsletter linked is my own])

Bottomline...

Your landing page sucks.
It doesn't sell benefits.
It doesn't tell your customer what you do.

View attachment 53747

View attachment 53746

There are more great graphics, just click the article to read in its entirety (no affiliate link or relationship).

Interesting piece. I like it and agree with most of it.

I don't personally agree with #1 and #2 which you've mentioned above though. Landing pages are complex. This sort of logic makes you think "Oh, how easy, just get these 2 things right, and boom, you make sales". It's not like that, at least not in B2B.

Which is why both Zendesk and SimilarWeb are successful companies – despite having sucky landing pages. Because, the truth is, most of what you write on the page doesn't matter. Most of what's written on my website doesn't matter. People don't read it. But seeing it there, that's what matters. Nobody bothers to listen to case studies. But hey, they better be there.

A lot of things are like this. Publish a book, you're an instant authority. Maybe no one reads your book, so what? You're still an authority when you have that "best-selling author" next to your name.

Especially B2B is a lot about relationships. People make quick decisions if they will have a relationship with you or not in the first place. That's based on things like what I've mentioned above. That matters a whole lot more than whatever you put on your landing page. And then yes, once they do decide to have a relationship with you being able to solve needs and communicate value matters a great deal. Most people struggle to stand above the noise though – they have 0 authority, 0 trust, they are nobodies, so who cares if they can solve problems or communicate value? No one, they don't even get heard or seen.

 

[MJ DeMarco]

I don't personally agree with #1 and #2

Why does this not surprise me? I knew you'd have some contrarian commentary to what I thought nailed the entire process, assuming someone offered a decent product.

You aren't the only person who knows a thing or two about marketing.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[SnowLava]

Great article the really nails why you have no sales.

Anytime you see someone post here ranting about having no sales, it is because of 1 of 2 reasons. Link them to this thread.

#1) There is no need for the product

or

#2) They have ineffectively conveyed the value.

If the answer is #2, this article covers much of your issues.

Here's the article.

Guide to landing pages Pt1

Master landing page success with "The Ultimate Guide." Learn to communicate effectively, create clarity, and engage your audience in two parts. Assess your current page in Part 1 and build a compelling landing page in Part 2 for impactful conversations and actions.

www.marketingexamined.com

(This is a newsletter so feel free to subscribe to the author as a THANKS - click the article to do so [the newsletter linked is my own])

Bottomline...

Your landing page sucks.
It doesn't sell benefits.
It doesn't tell your customer what you do.

Thanks for sharing the great post MJ! Can see how you have used it yourself in GoalSumo.com . Have you made plans to reach out to content creators of this space like Ali Abdaal , Matt Daville etc to sponsor their videos? As a 'consumer' I feel like these channels are where most people take recommendations and advice from in the personal development space. Just curious to know. Have a good day.

 

[MJ DeMarco]

Thanks for sharing the great post MJ! Can see how you have used it yourself in GoalSumo.com . Have you made plans to reach out to content creators of this space like Ali Abdaal , Matt Daville etc to sponsor their videos? As a 'consumer' I feel like these channels are where most people take recommendations and advice from in the personal development space. Just curious to know. Have a good day.

Absolutely, this will be our core strategy when it comes to marketing.

Right now, we're still in beta and are still tweaking/modifying the service for maximum value and conversion.

I haven't made an update to the INSIDERS thread (the INSIDERS forum has a thread on GoalSumo.com and the behind the scenes startup process) but things are moving in the right direction. Our new update improved conversion by an estimated 14X ... yes, a factor of 14.

So when we feel we've put together the "total package" we will be more active in outreach.

 

[MJ DeMarco]

Part 2:

Guide to Landing Pages Pt 2

Supercharge your landing page for maximum impact! Master the essentials of a winning above-the-fold section, including a catchy headline and powerful social proof. Then, elevate your below-the-fold with continued benefits, standout features, more social proof, FAQs, and a final call-to-action.

www.marketingexamined.com

Only a few images are posted, visit the link for the full write up. Subscribe to support the author's work.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Panos Daras]

Interesting piece. I like it and agree with most of it.

I don't personally agree with #1 and #2 which you've mentioned above though. Landing pages are complex. This sort of logic makes you think "Oh, how easy, just get these 2 things right, and boom, you make sales". It's not like that, at least not in B2B.

Which is why both Zendesk and SimilarWeb are successful companies – despite having sucky landing pages. Because, the truth is, most of what you write on the page doesn't matter. Most of what's written on my website doesn't matter. People don't read it. But seeing it there, that's what matters. Nobody bothers to listen to case studies. But hey, they better be there.

A lot of things are like this. Publish a book, you're an instant authority. Maybe no one reads your book, so what? You're still an authority when you have that "best-selling author" next to your name.

Especially B2B is a lot about relationships. People make quick decisions if they will have a relationship with you or not in the first place. That's based on things like what I've mentioned above. That matters a whole lot more than whatever you put on your landing page. And then yes, once they do decide to have a relationship with you being able to solve needs and communicate value matters a great deal. Most people struggle to stand above the noise though – they have 0 authority, 0 trust, they are nobodies, so who cares if they can solve problems or communicate value? No one, they don't even get heard or seen.

Can someone please explain to me this rationale? I am quite dumb really.

Thanks @MJ DeMarco ! I will revamp my website based on these guidelines during the weekend. Let's see what happens.

 

[LiveEntrepreneur]

Great article the really nails why you have no sales.

Anytime you see someone post here ranting about having no sales, it is because of 1 of 2 reasons. Link them to this thread.

#1) There is no need for the product

or

#2) They have ineffectively conveyed the value.

If the answer is #2, this article covers much of your issues.

Here's the article.

Guide to landing pages Pt1

Master landing page success with "The Ultimate Guide." Learn to communicate effectively, create clarity, and engage your audience in two parts. Assess your current page in Part 1 and build a compelling landing page in Part 2 for impactful conversations and actions.

www.marketingexamined.com

(This is a newsletter so feel free to subscribe to the author as a THANKS - click the article to do so [the newsletter linked is my own])

Bottomline...

Your landing page sucks.
It doesn't sell benefits.
It doesn't tell your customer what you do.

View attachment 53747

View attachment 53746

There are more great graphics, just click the article to read in its entirety (no affiliate link or relationship).

In my experience, getting sales is piss easy, I can do it with just about any eCommerce / lead gen business, even some piece of shit dropshipping store. The problem that a lot of businesses have (more than most that I've worked with) isn't revenue but profitability.

What sorts of businesses are you referring to mainly?

It's not generally as simple as just fixing the content on your landing page, doing some CRO, and the business is suddenly making more money. This does happen after investing in CRO that you do see an immediate change and I've seen that happen first hand, but I've also seen the complete opposite, far more times.

There are other factors to consider like, where your customers are in their journey, third party reviews, where you're ranking on Google SEO wise, competitor offering, etc. There are also other factors such as, are we targeting the right segment of the market, or are the creatives that we're running on Facebook grabbing people's attention. A lot of different factors at play here.

 

[random_username]

Thanks MJ for sharing this. I've read the article and there seems to be some nice points. But after reading it second time I have a few questions. I hope this doesn't sound too negative, I'm genuinely asking, since I'm a noob in marketing, and I'm trying to reverse engineer the authors approach.

First point in his article is clarity, but I find everything about his whole approach noisy, and I find it extremely hard to take the advice serious. The info-graphics the author uses are hard to read on at first, I really had to stop to concentrate to understand it. Is that intentional to produce that effect or? I always assumed that graphics should be as easy as possible to understand.

Another of his points is that you should write as if it's a letter. But authors starts a new paragraph for every sentence in his blog post. This seems contradictory, if it should read like a letter on a landing page, then a blog post should follow same structure? I saw this exact thing in some other newsletters as well. I find that kind of writing jarring, I instantly feel like the author is selling me something. Am I weird or is this a proven way of writing in copywriting?

Still, I've signed up for his newsletter, and after pressing enter I'm hit with big KYC form. Then I got a wall of text in email about stuff I've never signed up for (screenshots attached). This is another thing that I've noticed few other newsletters recently. It starts with something useful, the next 2/3 of email are completely irrelevant. Does including all this personal information in the first email really produce some kind of positive effect?

The first email asks me to answer yes to continue receiving mail, but I still got another email 15 minutes later, with some short bullet point text, and a big hard to read info-graphic using noisy background and at least 5 different fonts.

I was willing to learn and follow after MJs post, but the net effect of all this is that I will not be subscriber. Does this approach with, what I consider noise, really works? I always assumed that a simpler approach is the best, the most value per square area you can fit. Am I simply not the target demographic, and everything the author set up is working correctly? Does anyone else find this way of presenting interesting?

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.