Post it on instagram.
We have people going mental with "where can I buy it" when we hit something hot.
You can take it one step further and have a product page with either an "out of stock, get email notification" type of thing.
Or go so far as a complete fake checkout process. Product->Add to Cart->Checkout. At which point you show it's out of stock. (Don't charge their card.)
Or yeah just take pre-orders. Just gotta be very clear about when it will be delivered.
We have people going mental with "where can I buy it" when we hit something hot.
You can take it one step further and have a product page with either an "out of stock, get email notification" type of thing.
Or go so far as a complete fake checkout process. Product->Add to Cart->Checkout. At which point you show it's out of stock. (Don't charge their card.)
Or yeah just take pre-orders. Just gotta be very clear about when it will be delivered.