I found a fashion item that I think would sell well. It's a niche product and has a lot of variety/options to build on. I don't want to order any upfront but will if I have to. I was wondering what is the best way to presell a product without having it in stock to test the market? Should I take preorders, market it on social media, etc? Would this make the store scream newbie and unprofessional?
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