I think it's a decent idea. Here are some thoughts off the top of my head:
You can start with "What are ways you stay innovative and improve your business/offerings/menu/restaurant?"
Then... "Do you currently use customer feedback? Where does it come from? Do you need more/less?" Find the PAIN.
And then show how you will add value. "You know what, what if there was an app like a digital suggestion box that makes it easy and even incentivizes the customers to leave some feedback?"
My brother used to cold-call restaurants all day to pimp a digital universal menu platform. He could give some good tips on talking to businesses.
that was fun. hope it helps!
- It's like building a digital suggestion box (Suggestion Box isn't a bad name either, come to think of it)
- Allow users to post ANONYMOUS feedback. Why? Knowing my name is not attached to it makes it more likely I'll leave feedback.
- Coupon is delivered to the app and not via email. Keeps anonymity, can't send it to 100 friends, keeps me using the app.
- Allow business owners to post suggestions publicly. This becomes like a "customer testimonial" that's verified by the company
- Alternatively, make it all public to get a kind of dialogue going. Or maybe you can just see the public feed if you are in the physical location.
- Notifications: "this nearby business is offering coupons for your honest and valued feedback!" That actually might be kind of fun. It turns people into mini bar critics. So if I know that some bar is offering a coupon, I would tell my girlfriend "hey this bar will give us a free drink if we write 2 sentences in their suggestion box." and we'd keep a more mindful eye while we are there. I would do that anyways. You'd have to make sure people don't leave a bullshit suggestion before ever stepping foot into the bar just to get the free drink.
- Make a character minimum for suggestions so people don't game the system with one word feedback
- Maybe there's an easy way to say. "Thanks for your suggestion. Double your coupon savings by visiting some of our friends:" and have buttons to yelp, foursquare, whatever else. There might be an API or other way to auto-populate their suggestion as a review. You're not asking for a review here, just incentivize "visiting". A fine line, but I haven't read the TOS
- What about pricing and charging? Subscription service? Businesses might be wary after the downfall of Groupon/Living Social.
- I'm sure it would be useful if the business has to install as little infrastructure as possible. I would strive to make it as simple as logging into the website where there's a dashboard of all feedback. There they can also set coupons and expiration date and the app takes care of the rest.
You can start with "What are ways you stay innovative and improve your business/offerings/menu/restaurant?"
Then... "Do you currently use customer feedback? Where does it come from? Do you need more/less?" Find the PAIN.
And then show how you will add value. "You know what, what if there was an app like a digital suggestion box that makes it easy and even incentivizes the customers to leave some feedback?"
My brother used to cold-call restaurants all day to pimp a digital universal menu platform. He could give some good tips on talking to businesses.
that was fun. hope it helps!
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