Feedback on virtuel wedding planner?

[Marketinggirl03]

Hey there,

My name is Katy and I’m a marketing manager from the Netherlands working in corporate at the moment. I want to build something on my own in the future though. The idea is to build a virtuel assistant service platform for wedding planning. Weddings get bigger and bigger and it’s so much hustle to organize a wedding on your own, however a proper planner is still seen as something only the people with high income consider. I want to lower that barrier with an online service. What do you think?

 

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[Rachinrabindra]

It will be good idea. but organize everything by virtual way is more challenging if you aren't expert in that.

 

[Jobless]

One key with this business is probably to avoid nightmare clients. How detect them early and avoid them before they eat too much of the planner's time and sanity. Maybe that's the planner's problem though? You don't make clear if you're the one selling planning or if you just sell leads to the planner.

Usually in the lower segment you find customers that change their mind, complain, don't want to pay etc. So, focus on simpler wedding planning, not clients wanting extravaganza.

Many people consider weddings important, so they may find it strange to meet with a planner online. Think about how to establish trust and rapport well.