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- Oct 4, 2013
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As an entrepreneur, do you really think that the newest craze and trend is 'slowlane' and should be laughed upon? Should we be proud when we say that we don't have a clue what our potential customers are spending their time with?
I think we as producers should brainstorm ideas how to improve the revenue streams, diversify risks and ride the momentum to expand the developers business... and how to profit on a crazy like this.
Flappy Birds wasn't an over night hit btw. The game has been around for almost a year and only gained popularity in the last few weeks. I really wonder what made it so popular all of a sudden.
Now the interesting thing is, how can YOU make money? It's not fast-lane and I wouldn't dabble with it personally, but there are a lot of people around here that have limited funds and no real clue what to do or where to start.
All those ideas are no foundation for a long-term business, but I don't see why a smart guy couldn't bank 100k+ in profits and fund his fastlane biz with this.
Every time people go crazy for something and get all emotional it's our chance as producers to bang something out and give it to them. Every new craze opens a plethora of new opportunities which only a few people see and even less take. I find this really frustrating.
I hate TV and most of the trends out there and I can't stand the mindset of 98% of people who are out there but there is no way that I could completely plug myself out of their world. They're my customers, they pay me. As an entrepreneur, I have to understand what's going on in their lives, what the love, what they hate - what emotions they experience. Only that way I can come up with new ideas and create useless stuff they love to buy from me.
'Throw away your television' is a good song by Red Hot Chili Peppers, but as a business owner I would be very careful living this mindset. For those of you who didn't read the 48 Laws of Power - buy it now, for all others try to recall Law 18 - isolation is dangerous.
I think we as producers should brainstorm ideas how to improve the revenue streams, diversify risks and ride the momentum to expand the developers business... and how to profit on a crazy like this.
IAP: 50 million downloads so far, imagine how much money is to be made with in-app-purchases. New bird skins, new level skins, probably some boosters (might destroy the balancing of the game tho) or an ad-don that lets you allow to record your tries. Only 1% of the active players purchasing an in-game item would result in 750k USD in pure profit (1.99 USD IAP minus iTunes / Playstore fees). Taking into account how many people actually purchase virtual stuff with their hard earned money, the conversion rate will be most likely higher than 1 in a 100.
Optimization: the developer of Flappy Birds is a small team based in Vietnam and they are completely overwhelmed with the popularity of their game. The monetization is complete shit and I doubt that they invested any time in split-testing placements or working on deals that allow them to sell their data to other companies. Also, they don't have a system in place which allows them to recapture the customer once he drops Flappy Bird. Imagine having an email list of 20 million players that you can blast when your new game is launching. Instant money machine. Instant top 10 in Appstore and Playstore.
Merchandise: Rovio, the company behind Angry Birds, is doing between 70-85 million USD in merchandise and licensing deals with their Angry Birds brand. I doubt that Flappy Bird will get as popular as Angry Birds due to the simplicity and limited gameplay, but even there is no doubt that they can make tons of money in the offline world as well.
Optimization: the developer of Flappy Birds is a small team based in Vietnam and they are completely overwhelmed with the popularity of their game. The monetization is complete shit and I doubt that they invested any time in split-testing placements or working on deals that allow them to sell their data to other companies. Also, they don't have a system in place which allows them to recapture the customer once he drops Flappy Bird. Imagine having an email list of 20 million players that you can blast when your new game is launching. Instant money machine. Instant top 10 in Appstore and Playstore.
Merchandise: Rovio, the company behind Angry Birds, is doing between 70-85 million USD in merchandise and licensing deals with their Angry Birds brand. I doubt that Flappy Bird will get as popular as Angry Birds due to the simplicity and limited gameplay, but even there is no doubt that they can make tons of money in the offline world as well.
Flappy Birds wasn't an over night hit btw. The game has been around for almost a year and only gained popularity in the last few weeks. I really wonder what made it so popular all of a sudden.
Now the interesting thing is, how can YOU make money? It's not fast-lane and I wouldn't dabble with it personally, but there are a lot of people around here that have limited funds and no real clue what to do or where to start.
Youtube videos: collect the best Flappy Bird rage videos and put them in compilations and upload them to YT. Good example: get a cheap Samsung phone and copy what works (destroying things and acting like a retard - have a look at the video views and subscribers) and create a ripoff like this. Youtube eCPMs are not what they used to be but you can bet that the ROI of this video is pretty high. Plus you could ride the wave of momentum here as well by doing different videos around the same topic. It's retarded and I don't find this funny at all but my opinion and feelings mean shit as long as it makes money.
Create guides and ebooks (paid or unpaid): people are addicted and they want to beat their friends. They want to have an advantage so they're looking for guides, cheats and hacks. Bang out a guide and drop affiliate links in it to merchandise or other related products. There is no monetary investment needed, you just have be a little bit creative and put in a good amount of work.
Hustle eBay / Amazon: have a designer create a vector version of the bird for $20 and have some shirts printed that you will sell on eBay or Amazon. $10-13 product cost, $20-25 revenue. This works? Great, now offer phone cases, stickers and whatever you can come up with. Combine this with the two other points I mentioned above and you have free traffic! This is not really legit due to possible copyright infringement but the chance of getting sued at this time should be really low and the consequences minimal (at least when you don't mention the brand name on the products). I'm not endorsing this, just bouncing some ideas.
Create guides and ebooks (paid or unpaid): people are addicted and they want to beat their friends. They want to have an advantage so they're looking for guides, cheats and hacks. Bang out a guide and drop affiliate links in it to merchandise or other related products. There is no monetary investment needed, you just have be a little bit creative and put in a good amount of work.
Hustle eBay / Amazon: have a designer create a vector version of the bird for $20 and have some shirts printed that you will sell on eBay or Amazon. $10-13 product cost, $20-25 revenue. This works? Great, now offer phone cases, stickers and whatever you can come up with. Combine this with the two other points I mentioned above and you have free traffic! This is not really legit due to possible copyright infringement but the chance of getting sued at this time should be really low and the consequences minimal (at least when you don't mention the brand name on the products). I'm not endorsing this, just bouncing some ideas.
All those ideas are no foundation for a long-term business, but I don't see why a smart guy couldn't bank 100k+ in profits and fund his fastlane biz with this.
Every time people go crazy for something and get all emotional it's our chance as producers to bang something out and give it to them. Every new craze opens a plethora of new opportunities which only a few people see and even less take. I find this really frustrating.
I hate TV and most of the trends out there and I can't stand the mindset of 98% of people who are out there but there is no way that I could completely plug myself out of their world. They're my customers, they pay me. As an entrepreneur, I have to understand what's going on in their lives, what the love, what they hate - what emotions they experience. Only that way I can come up with new ideas and create useless stuff they love to buy from me.
'Throw away your television' is a good song by Red Hot Chili Peppers, but as a business owner I would be very careful living this mindset. For those of you who didn't read the 48 Laws of Power - buy it now, for all others try to recall Law 18 - isolation is dangerous.
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