Case Study of New Pen Name Launch

[Gymjunkie]

Hi!

Currently, a live case study is going on of a new Pen name launch. Lindsay Buroker is blogging about it and sharing how she is doing. The start is very encouraging - over $3000.

http://www.lindsayburoker.com/amazon-kindle-sales/pen-name-launch-first-month-earnings-marketing/

I think this could be a great thing to keep an eye on and hopefully more folks will discuss things!
Best,
Adrijus

 

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[Charnell]

Those romance readers love their them some 3 part series. She had a well thought out release plan and did terrific.

 

[Gymjunkie]

Those romance readers love their them some 3 part series. She had a well thought out release plan and did terrific.

Didn't go perfectly smooth but yeah, she's a pro! I do wonder about that '30 day cliff'. We'll see next month!

 

[Charnell]

Didn't go perfectly smooth but yeah, she's a pro! I do wonder about that '30 day cliff'. We'll see next month!

Yeah that 30 day cliff. That's why I'm starting to get more into non-fiction, where the returns are larger in the longrun. I had one book that I put out last month that had over 200 sales/borrows. This month? Last I checked 10.

 

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[Gymjunkie]

Yeah that 30 day cliff. That's why I'm starting to get more into non-fiction, where the returns are larger in the longrun. I had one book that I put out last month that had over 200 sales/borrows. This month? Last I checked 10.

I see. Well, to be honest, it's actually good there is such a thing even. If Amazon is giving new books more exposure, even a tiny bit for a month, that is great. Better than 0 sales. Problem is that writing takes long so you can have a new book out every month (unless they are pre-written and launched in a sequence). I don't think it's a bad thing.

Good luck! Non-fiction is easier to market and more ever green.