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Adult Website as a Business Model?

verial

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After I branded myself as a copywriter who can help businesses market to a male audience, I began getting a new type of client: Adult Websites.

These guys are the most unfussy clients I've ever had. I can write whatever I want, being as controversial as I want, and I don't get requests for edits -- so long as my copy converts.

Which gets me wondering... if these independent business owners have so much money to throw at copy, is breaking into this business myself a lucrative option? I mean, I already have the experience advertising in this field. After I'm done with my current project, perhaps I can switch to this?

I've done a little bit of research online about the process of starting an adult website, but don't have the full picture in mind yet. I know there's a lot of competition, but what exactly would I have to do to squeeze into this market?

I can't find any decent books on this subject. Amazon.com: Sex Sells : How to Build an Adult Website (9780965917025): AMD Inc., Inc. AMD: Books comes up, but has bad reviews.

Can anyone go over the basics of starting an adult website as a form of passive income?
 
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458

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My father (attorney) once had a client down in ft lauderdale that was in the adult business. You should of seen there office, the biggest pos you have ever seen. If you saw the building you would of thought it was shut down or that crack heads lived in it. They made millions out of it and there was only 3 employees, he lived on 10 acres and had an elevator in his house.
 

verial

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My father (attorney) once had a client down in ft lauderdale that was in the adult business. You should of seen there office, the biggest pos you have ever seen. If you saw the building you would of thought it was shut down or that crack heads lived in it. They made millions out of it and there was only 3 employees, he lived on 10 acres and had an elevator in his house.

Sounds like my ideal life. How do I get started?
 

Mike39

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Jesus christ, do we not remember that there is a button to put all this lingo in code
Code:
 Something like this
? I did that by typing in [.code.] text [./code.] and removing the periods, this will help with the spammer increase were having on here

Thanks
 

verial

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Jesus christ, do we not remember that there is a button to put all this lingo in code
Code:
 Something like this
? I did that by typing in [.code.] text [./code.] and removing the periods, this will help with the spammer increase were having on here

Thanks

Sorry, but what are you talking about?
 

somniloquist

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I have experience doing this for mobile and web, on the promotional/tube side of things. At one point I owned a network of sites that were doing MMs PV/day in the adult section. It was a low-margin, high-volume business, so a lot of the product was backend systems optimization. The advertising payouts in adult are terrible, even on mobile < $0.02 eCPMs *after* all the usual mediation tricks.

From my "partners" on the content production side of things, they say the glory days are gone b/c of all the piracy and legal environment here in the US. I can't speak for outside the US. I'm qualifying them as "partners" because everyone I met was super shady.

The only money left is in cams.
 
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Mike39

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Sorry, but what are you talking about?

Well you see search engines like Google, scour sites for text and that text is used to help search engine users find relevant content, hence the reason why people have keywords for a website, or words they are trying to get the spiders to pick up. So basically, if you talk about starting an adult site on here, well than gradually, more people who are interested in starting or already own adult sites who have no interest in the book, the Fastlane, or entrepreneurialism for that matter will be finding their way to this site, I don't know about you but I think 2 threads on adult sites is plenty, also, spammers who are looking to "advertise" in the in your case
Code:
 adult website
business will use the same words as regular users to search for sites to "advertise" (spam) on and we will end up with people looking to advertise their aldut sties on here more and more often. This is all really basic stuff I suggest you learn about how Search Engines if you are going to have any business that uses the web, look up SEO and how search engines work, that might help you grasp the idea more. So by putting words that you don't want people coming to your site for in the [.code.] [/code] brackets, you hide those words from search engines thus allowing you to talk freely about what you want without the negative side effects ;)

For example, search
Code:
 adult sites millionare forum
and see what the top results are, as unlikely as it may seem for someone to search this, the internet is a HUGE place, someone or several people are bound to search those keywords

Also, we did have a thread a while back on this, it also includes the chat about code: Here it is
Code:
 https://www.thefastlaneforum.com/general-business-discussion/39381-those-sites-we-dont-talk-about.html

So please use the code function for the sake of all of us on here!
 
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somniloquist

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by putting words that you don't want people coming to your site for in the [.code.] [/code] brackets, you hide those words from search engines thus allowing you to talk freely about what you want without the negative side effects

That's a really cool trick, I didn't know <code/> had that property.

Thanks!
 

bernieshawn

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So by putting words that you don't want people coming to your site for in the [.code.] [/code] brackets, you hide those words from search engines thus allowing you to talk freely about what you want without the negative side effects ;)

I'm not so sure about this, Google doesn't seem to be having a problem reading the code tags:

https://www.google.com/search?q=adu...bsite-business-model.html&fp=da9fe0a4300d78c5
 
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somniloquist

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I'm not so sure about this, Google doesn't seem to be having a problem reading the code tags:

https://www.google.com/search?q=adul...9fe0a4300d78c5

Misleading links aside ;), another way to express Mike39's idea is that search engines apply a negative boosting factor to text found in <code/> brackets. It's entirely conceivable that a general-purpose search engine would want to downweight text that is explicitly marked as irrelevant in the 80% use case. It also explains why specialty search engines for code (e.g. koders.com) exist.

Another way this could happen (and I checked neither the source of this page nor the vBulletin docs) would be for the forum script to recognize the thread contained <code/> and have that trigger adding a ROBOTS NOFOLLOW directive (The Web Robots Pages). Appropriate functionality? Who can say.
 

arpeggiomeister

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After I branded myself as a copywriter who can help businesses market to a male audience, I began getting a new type of client: Adult Websites.

These guys are the most unfussy clients I've ever had. I can write whatever I want, being as controversial as I want, and I don't get requests for edits -- so long as my copy converts.

Which gets me wondering... if these independent business owners have so much money to throw at copy, is breaking into this business myself a lucrative option? I mean, I already have the experience advertising in this field. After I'm done with my current project, perhaps I can switch to this?

I've done a little bit of research online about the process of starting an adult website, but don't have the full picture in mind yet. I know there's a lot of competition, but what exactly would I have to do to squeeze into this market?

I can't find any decent books on this subject. Amazon.com: Sex Sells : How to Build an Adult Website (9780965917025): AMD Inc., Inc. AMD: Books comes up, but has bad reviews.

Can anyone go over the basics of starting an adult website as a form of passive income?


Hey Brother,

What I have to say on this subject is very rudimentary so please excuse me if you are way beyond this point.

You mentioned one of your main problems to overcome: competition. The other is piracy. As a musician I know that piracy has all but killed the industry for those who are starting out. I do not want to go off on a tangent, but the only industry more affected by this than music is the adult industry.

The main problem you face is not that people do not want your content. As long as heterosexual males exists there will be a market for your product. The problem is that they can find virtually all of the content they want for free.

The million dollar question you need to answer is why would anyone pay you money whe they can get what they are looking for for free?

I am not saying this to discourage you... ...quite the opposite. If you are to succeed in this industry you absolutely must answer that question. Certain models create a fanbase following that allows them to charge for their content because these guys want the content as soon as it comes out. If you could represent a certain model, or number of models that could be one angle. This is still weak, but better than just throwing a site up and hoping for random customers.

There is a group that is making a killing right now in this industry because they reinvented themselves. The company is called 2 Girls Teach Sex, or 2GTS for short. I purchased a course on marketing and shortly after starting getting promo e-mails from these girls using the exact tactics that the marketing course taught. It makes me think that Russel Brunson sold them my e-mail, but I can not be sure of that.

These are porn stars that created a company to teach sex. They are not the first to create such a product, but they are probably the first to use girl on girl demonstrations of each technique they demonstrate. Now that is an angle!!!

Since I was really interested in learning how to market on the web and these people were using the exact strategies I was learning about I bought the products so I could see the whole process. I created swipe files from all the e-mails. I didn't have to track their sales because they told you that right in their e-mails. I watched them evolve over time as they learned.

They started out strictly selling DVDs. They then started making their stuff downloadable on websites with flash video and PDFs and making you request DVDs if you prefer this. They tried to use the bs line that the customers preferred this, but the truth is this cut the overhead by an extreme margin. They also started by selling a one time product. As their product line evolved they changed to a subscription model. This was a brilliant move. They now have a number products that they charge $77 a month for. They have expanded from strictly sexual techniques to stamina, pick up, and even a product on bodybuilding. (I suspect that one flopped, they were getting too far away from their main business, we don't want to watch dudes working out, where are the hot chicks???? lol)

Over the course of a year I watched these girls bring in well over a million dollars. They are my heroes and I'll tell you why. The products are laughable. Nobody bothered to edit the horrendous spelling errors. When acting was necassary it is the worst you have ever seen... ...you've seen better acting on the "Power Rangers". (that's really bad) None of that matters because the information is all the customer wants. When you have really hot girls all over each other guys do not care about editing, acting, or any other nonsense. This was the most brilliant reinvention I have ever seen.

They did not invent the market teaching people how to have better sex. They did not invent the pick up community. (Also known as the seduction community) They simply found an angle and exploited it. I am not looking to get into this market, but the lessons I learned from watching this company evolve were priceless.

Where you are looking to crack the Adult Market, I think these lessons are even more pertinent to you. You want to find an angle. You already have marketing experience so when you find your angle everything should fall into place.

I hope this helps.
 
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