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150%
- Oct 24, 2014
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Lurking this forum for a couple months I noticed that people with distinct avatars completely separated themselves from the pack. I thought this coincided perfectly with brand awareness.
You could have 10,000 posts and all the rep and knowledge in the world, but if you have a picture of sports car in your avatar, as a lurker I didn't remember you at all (keep in mind this is as an observer scrolling through the forums, not directly interacting with different people). But is this idea any different than a customer scanning the shelves at your local retail store?
Even if I didn't directly remember them "I'd be like oh ya I've seen that avatar before, I kind of remember the type of poster they are." And post count really didn't matter, if I'd seen it once I'd remember it. And people that kept their avvy for long periods of time became more and more engrained in my little reader brain.
Keep in mind I'm not trashing generic avatars at all and I know you don't care or put any effort into it, as you're not selling a product here (mine is the first Google search picture, ha). I'm just pointing an example of the consumer mindset. Just some observation on a Friday morning.
You could have 10,000 posts and all the rep and knowledge in the world, but if you have a picture of sports car in your avatar, as a lurker I didn't remember you at all (keep in mind this is as an observer scrolling through the forums, not directly interacting with different people). But is this idea any different than a customer scanning the shelves at your local retail store?
Even if I didn't directly remember them "I'd be like oh ya I've seen that avatar before, I kind of remember the type of poster they are." And post count really didn't matter, if I'd seen it once I'd remember it. And people that kept their avvy for long periods of time became more and more engrained in my little reader brain.
Keep in mind I'm not trashing generic avatars at all and I know you don't care or put any effort into it, as you're not selling a product here (mine is the first Google search picture, ha). I'm just pointing an example of the consumer mindset. Just some observation on a Friday morning.
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