Jonathan Hoch
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SEO Reality Check
What Does It Take To Get To The Top?
The Simple Truth Behind Ranking #1 On Google
PA – DA – TF – CF – DR – URWhat Does It Take To Get To The Top?
The Simple Truth Behind Ranking #1 On Google
There are plenty of metrics that you can obsess over, while developing your SEO strategy. I have a shocker waiting for you: None of this shit matters! Wait- why?! Because they’re nothing more than “educated” guesses from companies that are NOT Google. The world of SEO is always changing. In 2018, this was no exception, and it will evolve in 2019. It is certainly easy to wonder what it really takes to rank in the top positions.
And in case you're wondering, yes Google understands that it is one of the most powerful sites in the world. Which is why it has developed such a complex algorithm. Some of the factors have been publicly acknowledged, while others are agreed upon from observation.
With the rapid expansion of today’s competition, Google has dozens of things it looks at, to determine if your site is worthy of rank. But do you think Google goes and has a chat with Moz, Ahrefs, Majestic, or SEMrush, to figure out how they should rank sites? No.
As Simple As I Can Put It:
There Are Only Two Things That Matter.
High Quality Sites And High Quality Links.
There Are Only Two Things That Matter.
High Quality Sites And High Quality Links.
Obtain high quality links from highly trafficked sites that Google has determined to be an authority.
Online publications with well researched articles, such as Forbes, Inc, Entrepreneur, Wired, and countless more, are considered to be some of the most important sites on the internet. When they are linking out, they have done their research, and have decided to share something they consider helpful to their readers. They are sending a signal to Google. This little guy is important and should be ranking higher.
These are high quality links, and you want as many of these as possible. Do you think Google looks to Moz, Ahrefs, Majestic, or SEMrush, to determine if a website is worth a damn? I'll answer for you. No.
So how do you go about getting high quality links?
Develop a high quality site that is helpful to users, and easy to navigate.
You have to have high value on your site. Having a high quality site that provides value to readers. How YOU decide to provide this is subjective, but the best way is to offer actionable information that your traffic can...act...upon.
Keeping focus on this gives the writers of the big publications something to work with. They can then turn around and create advertorial articles. Storytelling, listicles, reactions, and how-to articles do the best in my experience. Publications then use these similar types of articles to link to YOUR SITE, because they're useful.
Online publications with well researched articles, such as Forbes, Inc, Entrepreneur, Wired, and countless more, are considered to be some of the most important sites on the internet. When they are linking out, they have done their research, and have decided to share something they consider helpful to their readers. They are sending a signal to Google. This little guy is important and should be ranking higher.
These are high quality links, and you want as many of these as possible. Do you think Google looks to Moz, Ahrefs, Majestic, or SEMrush, to determine if a website is worth a damn? I'll answer for you. No.
So how do you go about getting high quality links?
Develop a high quality site that is helpful to users, and easy to navigate.
You have to have high value on your site. Having a high quality site that provides value to readers. How YOU decide to provide this is subjective, but the best way is to offer actionable information that your traffic can...act...upon.
Keeping focus on this gives the writers of the big publications something to work with. They can then turn around and create advertorial articles. Storytelling, listicles, reactions, and how-to articles do the best in my experience. Publications then use these similar types of articles to link to YOUR SITE, because they're useful.
- Storytelling - Personally, my best articles have always been storytelling articles, as they can be subtly shaped like mini-sales-funnels. I tend to write with the Hero's 2 Journeys in mind. There is a hero, a goal, a conflict, the resolution, and the aftermath result or takeaway.
- How-To - How-to articles are great, because they are not just thought provoking, but action taking. "The five steps you must take before you can live life in the financial fast lane" makes you wonder: What are the five steps?
- Listicle - Listicles also do well, when framed properly. Such as "The Three Lifestyle Choices of TMF " and then giving a summary of sidewalkers, slowlaners, and fastlaners. I refer to myself as a full throttle douche bottle, because I use all of the above as my fast lane, including sidewalks and shoulders, when necessary.
One of the most common site structures you will hear about is called silo structuring. In a nutshell, you're compartmentalizing your similar content. You don't want shit everywhere. It's confusing. You want relevant stuff linked together, so your customer has an easier time.
ALL major brands do this with their ecom stores. But it's rarely present with small time operations. And it doesn't just go for ecom. All content that is tightly related, should be structured this way. Google loves it, and so does traffic. For an example, you run a pet eCom site.
- Dogs
- Dog care.
- Dog nail grooming
- Dog bathing
- Dog health concerns
- Dog training.
- Dog obedience
- Dog training tools
- Dog training DVDs
- Dog toys.
- Dog chew toys
- Dog frisbees
- Dog squeeky toys
- Dog food.
- Dog dry food
- Dog wet food
- Dog meat diet
- Dog clothes.
- Dog jackets
- Dog shirts
- Dog hoodies
- Dog services.
- Dog professional trainers (whisperers)
- Dog service certifications
- Dog care.
- Cats
- Cat care.
- Cat nail grooming
- Cat bathing
- Cat health concerns
- Dog training.
- Cat obedience
- Cat training tools
- Cat training DVDs
- Cat toys.
- Cat scratch toys
- Cat chase toys
- Cat string toys
- Cat food.
- Cat dry food
- Cat wet food
- Cat meat diet
- Dog clothes.
- Cat jackets
- Cat shirts
- Cat hoodies
- Cat services.
- Cat professional trainers (whisperers)
- Cat service certifications
- Cat care.
Without Exception, All Top Ranked Sites Are:
High Quality Sites With High Quality Links.
They Deserve To Be There. It is That-F*cking-Simple.
When your site is being linked to by other high quality sites, you are sending a big signal to Google. These authority links are giving a recommendation to their readers, that you are highly relevant. When was the last time you saw Forbes featuring a site that was keyword stuffed, multiple pop-unders, and content locked with never ending loops of CPA offers? Would you like to guess? Here’s your optionsHigh Quality Sites With High Quality Links.
They Deserve To Be There. It is That-F*cking-Simple.
- never
- nope
- site was hacked
So, after reading this, I'm sure you can think of a few sites that may be kicking your a$$ right now. It’s because of the two reasons above. They have a highly relevant website, and a great link portfolio. But if you are on Ahrefs, looking at their link profile and it doesn't add up, you probably have no idea why they are on top. Well, there's a third component.
A SEOcret PBNgredient
Private Blog Network
The PBN Is Real
Private Blog Network
The PBN Is Real
Private Blog Networks are made up from sites that have been scooped up after being abandoned by their previous owner. A savvy marketer keeps a keen eye on the juggernauts from above, looking for links in articles that lead to dead websites. They buy the old domain, and build a site over the top of it, with the intention to point to their REAL site.
What's the point of this? The powerful signals mentioned above, boost the strength of these sites. The PBN is able to use this signal strength, to prop up the site that they're pointing to. And in turn, signals to google, that your site should be ranking higher.
But this deceptive link building is against Google's ToS, so the marketer will block access to all web crawlers. The crawlers aren't able to map out the site. So the site's links aren't detected, and can't be seen. This is why they don't show up when looking at tools like Ahrefs.
And I must give a warning. If Google finds out about these types of tactics used, they sandbox the site and the entire network. Aka Google F*cking removes them from the search results, and blacklists the site. So don't bother trying, because it can be a major blow to your marketing strategy. Just know of their existence for the next time you're looking at a competitions backlinks. If it doesn't look right, they're probably hiding a PBN. And the bad guy ALWAYS loses. (right hollywood?)
What should you take away from this?
Make Sure Your Site Has Perfect On Page Structure.
Buy The Highest Quality Links That You Can Afford.
Make Sure Your Site Has Perfect On Page Structure.
Buy The Highest Quality Links That You Can Afford.
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