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Selling to L.A From Australia...

Marketing, social media, advertising


Bronze Contributor
Dec 20, 2012
I am in the midst of launching my first eCommerce venture with one specific product.

The product is unique (no one else has done it before) and solves an existing problem. Big market size as well.

Every single day on social media and the internet, I see people complaining about this problem.

I am targeting Males aged 18-35.

I am based in Sydney, Australia.

However since the product is the first of it's kind, I want to go straight for the U.S due to it's scale.

More specifically, I want to target Los Angeles and start from there due to it being the most early adopter friendly for my product.

My marketing strategy is to do Instagram Micro Influencer Marketing in 1 specific city + PR Marketing. I want to saturate 1 city by targeting it through the above mechanisms of marketing.


Given I'm starting out and currently living in Sydney, I will have to manage the orders, marketing, etc all being focused on Los Angeles. My supplier is in Europe.

1) What's your opinions/experience on selling overseas in eCommerce? (Eg. Dealing with fulfilment, laws, online marketing, etc)

2) Should I test the product on Sydney with my first batch of orders? Or should I go straight into working on the L.A market, despite living in Sydney?

My fear with testing on Sydney is not knowing if the results will be the same as in L.A. Our people are obviously similar in a lot of ways, but can be different too.

Please let me know your thoughts.

PS: Feel free to follow my progress thread below!

EXECUTION - My Journey To A $100M eCommerce Empire
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Bronze Contributor
Read Fastlane!
Speedway Pass
Feb 25, 2018
split test always and everything :)

take a batch of your shipment dowunder and test it meanwhile you use amazon or any other service to sell it online (you can take pre orders and deliver en masse later)
Once you have the proof, ig youwant to start the way you said, I guess consulting a company lawyer is the best thing to do (he will tell you how to form an llc,what to do etcetc)


Read Fastlane!
Read Unscripted!
Dec 20, 2017
IMO, test in the market you want to serve, then you are not second guessing. Yes, its more work as you are based in Sydney. Use FBA, if you intend to sell via Amazon or if you are using other sales channels, use other fulfilment facilities based in the US. Send the product direct to the fulfilment facility and start selling. This way you will know if this will be a winner product in one step instead of 2. Besides you will need to do this and figure this out anyway as your goal is to enter the US market. Hope this helps!


Speedway Pass
Oct 13, 2016
Noticed in your progress thread that you mentioned it is a product that is grown in nature?

Do your due diligence here, as mentioned before Australias shipping rules are very strict.

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