What's' goodie peeps. So recently, I've decided to start a web services company with a friend of mine. I've always done web design before in the past but normally for myself, friends or family. Well, my partner is currently working for a web design agency and upon hearing what they charge clients and what little work they actually do, I researched the market in my area and his for web design and services. It's pretty big as most of the business websites were probably designed by third graders.
For simplistic purposes, let's call my partner Gee , and the company that hes working for, Company X. My plan is to offer every Company X is an offer, but do it better as well as add to the services. For example, they don't use SSL certificates and some of their clients run eCommerce sites, a recipe for disaster. Company X is pretty successful in their area which isn't that far from me but far enough that they wouldn't be a direct competitor. They charge a minimum of $5k per website and their turnaround time was around two weeks or so. Once Gee, joined them he was able to cut that time down to four days. He noticed a lot of areas where they could improve upon and a lot of opportunities that they are missing out on but he doesn't have the resources or background knowledge to capitalize on it. That's where I come in. Since we both are pretty good when it comes to stuff like that, I feel like we will make a pretty good team and it's an added benefit that we are old friends.
This is my game plan. I've already compiled a list of business websites and separated them into categories based on catastrophically terrible the website is, with the highest category being websites that are already pretty good, but I could still make better. I'm thinking of analyzing the websites individually and then emailing each owner about their websites. The goal would be to set up a face-to-face meeting, video chat, or phone call so we can discuss their website. I feel like it'll be easier to sell web services if I am in person and showing them slides on how I can improve their website with the final goal of increasing conversions, leads, traffic, etc.
What do you think? I've never done cold calling or emailing so I'm kinda lost here. I want to know the best way to captivate their interest and how to sell web services to people who might be biased about rebuilding their website that they might think is good enough. But other than that, I'll try to document my road and hopefully, I can get the ball rolling with a few clients this upcoming month.
EDIT: I know web design isn't necessarily a Fastlane business model, but the goal is the be very profitable in the beginning and then eventually create a team and automate the business where I don't have to be present.
For simplistic purposes, let's call my partner Gee , and the company that hes working for, Company X. My plan is to offer every Company X is an offer, but do it better as well as add to the services. For example, they don't use SSL certificates and some of their clients run eCommerce sites, a recipe for disaster. Company X is pretty successful in their area which isn't that far from me but far enough that they wouldn't be a direct competitor. They charge a minimum of $5k per website and their turnaround time was around two weeks or so. Once Gee, joined them he was able to cut that time down to four days. He noticed a lot of areas where they could improve upon and a lot of opportunities that they are missing out on but he doesn't have the resources or background knowledge to capitalize on it. That's where I come in. Since we both are pretty good when it comes to stuff like that, I feel like we will make a pretty good team and it's an added benefit that we are old friends.
This is my game plan. I've already compiled a list of business websites and separated them into categories based on catastrophically terrible the website is, with the highest category being websites that are already pretty good, but I could still make better. I'm thinking of analyzing the websites individually and then emailing each owner about their websites. The goal would be to set up a face-to-face meeting, video chat, or phone call so we can discuss their website. I feel like it'll be easier to sell web services if I am in person and showing them slides on how I can improve their website with the final goal of increasing conversions, leads, traffic, etc.
What do you think? I've never done cold calling or emailing so I'm kinda lost here. I want to know the best way to captivate their interest and how to sell web services to people who might be biased about rebuilding their website that they might think is good enough. But other than that, I'll try to document my road and hopefully, I can get the ball rolling with a few clients this upcoming month.
EDIT: I know web design isn't necessarily a Fastlane business model, but the goal is the be very profitable in the beginning and then eventually create a team and automate the business where I don't have to be present.
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