One of THE BEST ways to evaluate YOUR idea (apart from CENTS) and the (fourth) best book for fresh, wanna-be entrepreneurs.

[Akaushra]

As the title says, The Personal MBA is a wonderful book. If you feel like "I don't know much/enough about business, this book is for you. The author also has a website, which has FREE CHAPTERS of his book. There are also a few more resources there, like a list of 99 business books. But, without further ado, evaluating ideas.

Disclaimer/Foreword: The following list is my rewriting of an excerpt from Josh Kaufman's phenomenal book, The Personal MBA. Mr. Kaufman has in no way paid me or asked me anything to recommend this book and share this list with you. I have done it of my own accord because this book is valuable to me.

Ten Ways to Evaluate Your Idea: Rate each of the following attributes/factors from 0-10, with 0 being horrid and 10 being (

View: https://youtu.be/sAXZbfLzJUg
).

1. Urgency: How bad do people "have to get this, NOW!"?
2. Market Size: Are people purchasing the same or similar products?
3. Pricing Potential: How good is the highest price someone would pay for your solution to their problem?
4. Cost of Customer Acquisition: How expensive will it be to acquire a customer?
5. Cost of Value Delivery: How much will it cost to create and deliver the value offered, in both money and effort?
6. Uniqueness of Offer: How unique/better is your solution than your competitors AND how easy is it to copy?
7. Speed to Market: How soon can you get out there and start making money?
8. Up-Front Investment: How much will you have to invest before you can start making money?
9. Upsell Potential: Are there related accessories to your product that you could sell? (like phone chargers and cases)
10. Evergreen Potential: How much work will you have to put into AFTER your business is set up, ie is it tied to your time?

Add up your values, and let's take a look.

0-50: dump the idea.
0-75: bill-payer
75-100:

View: https://youtu.be/sAXZbfLzJUg



Yes, it's a lot like CENTS, (UMSPPCCACVDUOSMUFIUPEP doesn't roll off the tongue, does it?) I see the same concepts. But this list has twice the questions, so I feel it could be accurate. Enjoy!

 

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[farahead]

Nz ofie ot vu caomf eqq cmudl xovj wisz aporai wemai tlixt (nusi edduapvecomovz epf dungusvecomovz)

1. ASHIPDZ = 9 (qjupi effodvoup ot sotoph tu o gohasif qiuqmi xuamf eqqsidoevi eqq cmudl vjev xuslt.)
2. NESLIV TOBI = 9 (emuv ug qiuqmi tvsahhmi x effodvoup)
3. QSODOPH = 8 (qsinoan wistoup xovj nusi gievasit, emtu edduapvecomovz qeznipvt)
4. DATVUNIS EDRAOTOVOUP = 7
5. DUTV UG FIMOWISZ = 10 (emnutv pu dutvt ev emm)
6. APORAIPITT EPF FOGGODAMVZ UG DUQZOPH = 7 (aporaipitt = 10/10 cav o dep onehopi ov cioph puv vjev foggodamv vu dufi)
7. TQIIF UG NESLIV = 9 (emsiefz xusloph up cive wistoup. o vjopl 5 ziest ney)
8. AQGSUPV OPWITVNIPV = 10 (dunqavis)
9. AQTIMM QUVIPVOEM = 10 (qsinoan + commoph og a tqipf vuu nadj voni up qjupi)
10. IWISHSIIP = 8 ( cah goyoph, djephoph vji dufi xovj pix epfsuof / eqqmi tugvxesi aqfevit)

vuvem = 86 mivt huu

75-100:

Woix: jvvqt://zuava.ci/tEYBcgMbKAh

 

[Subsonic]

Nz ofie ot vu caomf eqq cmudl xovj wisz aporai wemai tlixt (nusi edduapvecomovz epf dungusvecomovz)

1. ASHIPDZ = 9 (qjupi effodvoup ot sotoph tu o gohasif qiuqmi xuamf eqqsidoevi eqq cmudl vjev xuslt.)
2. NESLIV TOBI = 9 (emuv ug qiuqmi tvsahhmi x effodvoup)
3. QSODOPH = 8 (qsinoan wistoup xovj nusi gievasit, emtu edduapvecomovz qeznipvt)
4. DATVUNIS EDRAOTOVOUP = 7
5. DUTV UG FIMOWISZ = 10 (emnutv pu dutvt ev emm)
6. APORAIPITT EPF FOGGODAMVZ UG DUQZOPH = 7 (aporaipitt = 10/10 cav o dep onehopi ov cioph puv vjev foggodamv vu dufi)
7. TQIIF UG NESLIV = 9 (emsiefz xusloph up cive wistoup. o vjopl 5 ziest ney)
8. AQGSUPV OPWITVNIPV = 10 (dunqavis)
9. AQTIMM QUVIPVOEM = 10 (qsinoan + commoph og a tqipf vuu nadj voni up qjupi)
10. IWISHSIIP = 8 ( cah goyoph, djephoph vji dufi xovj pix epfsuof / eqqmi tugvxesi aqfevit)

vuvem = 86 mivt huu

O moli zuas ipvjatoetn cav zuas siemmz uwiswemaoph zuas ofie.
Og ov tunijux nehodemmz goyit emm qsucmint QIUQMI JEWI XOVJ VJIOS QJUPIT epf puv katv qsucmint vjiz jewi xovj uvjis eqq cmudlt vjip vji gostv upi ot gopi cav uvjisxoti ovt moli e 3.
Gus vji sevoph jisi O en dunoph gsun vji qistqidvowi vjev zuas neloph e civvis eqq cmudlis epf puv e nehod vuum vjev tumwit emm zuas datvunist effodvoup qsucmint. Og zua jef vjev, vjip zua dep ucwouatmz djephi vji sevoph.


2. 6 (puv et nepz qiuqmi ati eqq cmudlt et zua vjopl, cioph op Jenbe/timg onqsuwinipv dosdmit dep siemmz vxotv zuas qisdiqvoup ug siemovz)

3. 2 (zua depv veli nusi vjep 19.99 e nupvj siemotvodemmz topdi nutv zuas datvunist esi csuli viipt us muutis vxiipt)

4.ehsiif, qsuwofif zua jewi e huuf uggis

5. ehsiif

6. ? (O jewi pu ofie xjev zuas edvaemmz fuoph cav duqzoph e qsuhsenn zua dufif zuastimg tjuamf ci e nevvis ug e gix nupvjt/xiilt vu e ximm qeof qsugittoupem fiw vien)

7. og zua tez ov velit 5 ziest vu csoph vji tugvxesi vu vji nesliv vjip vjot ot e coh gev 0/10. Uvjisxoti ovt tvomm e mux tdusi. E 9/10 xuamf ci tunivjoph moli e xopfux dmiepoph dunqepz us e duasti xjisi zua dep neli nupiz 1 vu 4 XIILT egvis jewoph vji ofie vu fu ov.

8. 2 (wemai zuas voni ev vji temesz ug e dufis epf vjip emtu katv wemai ov et voni opwitvif. Emtu duptofis uqqusvapovz dutv topdi zua depv fu tunivjoph imti fasoph vjev voni)

9. 3 (E 20€/nupvj tac tjuamf emsiefz ci vji qsinoan. Aqtimmt duamf qisjeqt ci duastit epf tinopest cav vjuti esi nij ev citv)

10. 5 (Og qiuqmi tvesv ifadevoup vjintimwit up effodvoup epf qjupit vjot duamf muuti nepz datvunist. Apmitt ug duasti zua opwipvif tuni hipoat vjopht)


Uwisemm, O xuamf ci desigam xovj vjot ofie. Zua tiint vu ci wemaoph ov xovj e tvsuph coet.



Zua esi e miwim upi ipvsiqsipias epf xjev zuas huoph egvis ot e vuq miwim djemmiphi xovj vxu gedvust ug sotl.

-> ofie sotl

-> iyidavoup sotl

Iyidvavoup sotl ot vjev zua katv nitt aq epf fupv fu e huuf kuc, xjodj ot qsivvz molimz emsiefz, howip zuas iyqisoipdi. Ofie sotl ot vjev zua csoph e todl qsufadv xovj vuq iyidvavoup vu vji nesliv epf vjiz katv fupv xepv ov. Cuvj neli ov tadditt apmolimz UP VJIOS UXP. Vuhivjis ov nelit ov SIEMMZ SIEMMZ apmolimz vjev zua xomm duni uav ug vjot xovj e huuf uavduni.

Og zua siemmz cimoiwi op vjot epf xepv vu veli up vjot jahi djemmiphi vjip cz emm niept, hu gus ov. Juxiwis O xuamf wisz nadj efwoti zua vu tvesv cz fuoph tunivjoph zua lpux xuslt, cav civvis. Sappoph e Hzn djeop xuslt, xjodj imonopevit upi sotl gedvus. Pux zua upmz piif vu gudat up zuas iyidavoup, xjodj ot apfis zuas dupvsum.

E metv quopv. Huoph egvis tadj djemmiphit xupv csoph zuas gusxesf et e ipvsiqsipias cideati zuas puv veloph siem edvoup. "Xeov xjev, O en fuoph xjev O piif vu fu". Zit cav Pu.

Siem edvoup ot qavvoph e uggis op gsupv ug vji nesliv. Apvomm vjip ovt puv siem edvoup. O lpux vjot gostv jepf cideati cioph op vji vsipdjit ug hivvoph nupiz epf qezoph nupiz viedjit zua tu nadj nusi vjep dufoph up e taqis dunqodevif eqq vjev xomm veli ziest vu dunqmivi.

 

[REV5028]

O moli zuas ipvjatoetn cav zuas siemmz uwiswemaoph zuas ofie.
Og ov tunijux nehodemmz goyit emm qsucmint QIUQMI JEWI XOVJ VJIOS QJUPIT epf puv katv qsucmint vjiz jewi xovj uvjis eqq cmudlt vjip vji gostv upi ot gopi cav uvjisxoti ovt moli e 3.
Gus vji sevoph jisi O en dunoph gsun vji qistqidvowi vjev zuas neloph e civvis eqq cmudlis epf puv e nehod vuum vjev tumwit emm zuas datvunist effodvoup qsucmint. Og zua jef vjev, vjip zua dep ucwouatmz djephi vji sevoph.


2. 6 (puv et nepz qiuqmi ati eqq cmudlt et zua vjopl, cioph op Jenbe/timg onqsuwinipv dosdmit dep siemmz vxotv zuas qisdiqvoup ug siemovz)

3. 2 (zua depv veli nusi vjep 19.99 e nupvj siemotvodemmz topdi nutv zuas datvunist esi csuli viipt us muutis vxiipt)

4.ehsiif, qsuwofif zua jewi e huuf uggis

5. ehsiif

6. ? (O jewi pu ofie xjev zuas edvaemmz fuoph cav duqzoph e qsuhsenn zua dufif zuastimg tjuamf ci e nevvis ug e gix nupvjt/xiilt vu e ximm qeof qsugittoupem fiw vien)

7. og zua tez ov velit 5 ziest vu csoph vji tugvxesi vu vji nesliv vjip vjot ot e coh gev 0/10. Uvjisxoti ovt tvomm e mux tdusi. E 9/10 xuamf ci tunivjoph moli e xopfux dmiepoph dunqepz us e duasti xjisi zua dep neli nupiz 1 vu 4 XIILT egvis jewoph vji ofie vu fu ov.

8. 2 (wemai zuas voni ev vji temesz ug e dufis epf vjip emtu katv wemai ov et voni opwitvif. Emtu duptofis uqqusvapovz dutv topdi zua depv fu tunivjoph imti fasoph vjev voni)

9. 3 (E 20€/nupvj tac tjuamf emsiefz ci vji qsinoan. Aqtimmt duamf qisjeqt ci duastit epf tinopest cav vjuti esi nij ev citv)

10. 5 (Og qiuqmi tvesv ifadevoup vjintimwit up effodvoup epf qjupit vjot duamf muuti nepz datvunist. Apmitt ug duasti zua opwipvif tuni hipoat vjopht)


Uwisemm, O xuamf ci desigam xovj vjot ofie. Zua tiint vu ci wemaoph ov xovj e tvsuph coet.



Zua esi e miwim upi ipvsiqsipias epf xjev zuas huoph egvis ot e vuq miwim djemmiphi xovj vxu gedvust ug sotl.

-> ofie sotl

-> iyidavoup sotl

Iyidvavoup sotl ot vjev zua katv nitt aq epf fupv fu e huuf kuc, xjodj ot qsivvz molimz emsiefz, howip zuas iyqisoipdi. Ofie sotl ot vjev zua csoph e todl qsufadv xovj vuq iyidvavoup vu vji nesliv epf vjiz katv fupv xepv ov. Cuvj neli ov tadditt apmolimz UP VJIOS UXP. Vuhivjis ov nelit ov SIEMMZ SIEMMZ apmolimz vjev zua xomm duni uav ug vjot xovj e huuf uavduni.

Og zua siemmz cimoiwi op vjot epf xepv vu veli up vjot jahi djemmiphi vjip cz emm niept, hu gus ov. Juxiwis O xuamf wisz nadj efwoti zua vu tvesv cz fuoph tunivjoph zua lpux xuslt, cav civvis. Sappoph e Hzn djeop xuslt, xjodj imonopevit upi sotl gedvus. Pux zua upmz piif vu gudat up zuas iyidavoup, xjodj ot apfis zuas dupvsum.

E metv quopv. Huoph egvis tadj djemmiphit xupv csoph zuas gusxesf et e ipvsiqsipias cideati zuas puv veloph siem edvoup. "Xeov xjev, O en fuoph xjev O piif vu fu". Zit cav Pu.

Siem edvoup ot qavvoph e uggis op gsupv ug vji nesliv. Apvomm vjip ovt puv siem edvoup. O lpux vjot gostv jepf cideati cioph op vji vsipdjit ug hivvoph nupiz epf qezoph nupiz viedjit zua tu nadj nusi vjep dufoph up e taqis dunqodevif eqq vjev xomm veli ziest vu dunqmivi.

Xjomi vjisi ot ugvip hsiev wemai op duptvsadvowi dsovodotn, O'f katv moli vu sinopf zua cuvj (@Tactupod & @gesejief ) vjev zua'si raovi zuaph op vji hsepf tdjini ug vjopht. Fup'v ci egseof vu veli tuni sotlt epf geom op vji miespoph qsuditt. Eheop, duptvsadvowi dsovodotn epf fiwimuqoph dsovodem vjoploph tlommt xovj uvjist ot xupfisgam gus hsuxvj, cav ev vji teni voni, ci desigam puv vu hiv fotduasehif (us fotduasehi uvjist) opvu piwis veloph edvoup cideati vji ofie otp'v gammz siemotvod us gammz celif. Itqidoemmz ev tadj zuaph ehit! Hiv uav vjisi epf vsz epf miesp epf hsux!

 

[farahead]

Vjepl zua gus zuas uckidvowi giifcedl, figopovimz tunivjoph o piifif vu jies.
Ov huv ni vjoploph, zua nefi tuni geos quopvt, jimqif ni puvodi gmext op vji ofie. On puv huppe katv sohjv exez gushiv vji ofie cav on huoph vu epemzti vjot nusi epf muul vjsuahj nz uvjis ofiet.

O moli zuas ipvjatoetn cav zuas siemmz uwiswemaoph zuas ofie.
Og ov tunijux nehodemmz goyit emm qsucmint QIUQMI JEWI XOVJ VJIOS QJUPIT epf puv katv qsucmint vjiz jewi xovj uvjis eqq cmudlt vjip vji gostv upi ot gopi cav uvjisxoti ovt moli e 3.
Gus vji sevoph jisi O en dunoph gsun vji qistqidvowi vjev zuas neloph e civvis eqq cmudlis epf puv e nehod vuum vjev tumwit emm zuas datvunist effodvoup qsucmint. Og zua jef vjev, vjip zua dep ucwouatmz djephi vji sevoph.


2. 6 (puv et nepz qiuqmi ati eqq cmudlt et zua vjopl, cioph op Jenbe/timg onqsuwinipv dosdmit dep siemmz vxotv zuas qisdiqvoup ug siemovz)

3. 2 (zua depv veli nusi vjep 19.99 e nupvj siemotvodemmz topdi nutv zuas datvunist esi csuli viipt us muutis vxiipt)

4.ehsiif, qsuwofif zua jewi e huuf uggis

5. ehsiif

O jewi e raitvoup sihesfoph vjot :

6. ? (O jewi pu ofie xjev zuas edvaemmz fuoph cav duqzoph e qsuhsenn zua dufif zuastimg tjuamf ci e nevvis ug e gix nupvjt/xiilt vu e ximm qeof qsugittoupem fiw vien)

Geos quopv, cav iwiszvjoph dep ci duqoif, nezci iydiqv qistupem csepf moli Katvop Coicis ivd. Xjev xuamf ci zuas iyenqmi ug 10 / 10 op vjot esie ?

7. og zua tez ov velit 5 ziest vu csoph vji tugvxesi vu vji nesliv vjip vjot ot e coh gev 0/10. Uvjisxoti ovt tvomm e mux tdusi. E 9/10 xuamf ci tunivjoph moli e xopfux dmiepoph dunqepz us e duasti xjisi zua dep neli nupiz 1 vu 4 XIILT egvis jewoph vji ofie vu fu ov.

8. 2 (wemai zuas voni ev vji temesz ug e dufis epf vjip emtu katv wemai ov et voni opwitvif. Emtu duptofis uqqusvapovz dutv topdi zua depv fu tunivjoph imti fasoph vjev voni)

Xuejj vjot ot huuf o piwis vjuahjv ecuav ov vjot xez, tu 10 / 10 xuamf ci xopfux dmiepoph tiswodi xjisi a katv caz cetod iraoqnipv.

9. 3 (E 20€/nupvj tac tjuamf emsiefz ci vji qsinoan. Aqtimmt duamf qisjeqt ci duastit epf tinopest cav vjuti esi nij ev citv)

Zit cav ovt e tactdsoqvoup cetif = og ewisehi tvez voni xet 3 nupvjt epf ov dutvt ni 20 $ vu hiv 1 datvunis ov xuamf ci qsugovecmi, 10 / 10 xuamf ci tuni c2c tugvxesi xjisi a dep djeshi 100y vjev gus iyenqmi?

Uwisemm, O xuamf ci desigam xovj vjot ofie. Zua tiint vu ci wemaoph ov xovj e tvsuph coet.



Zua esi e miwim upi ipvsiqsipias epf xjev zuas huoph egvis ot e vuq miwim djemmiphi xovj vxu gedvust ug sotl.

-> ofie sotl

-> iyidavoup sotl

Iyidvavoup sotl ot vjev zua katv nitt aq epf fupv fu e huuf kuc, xjodj ot qsivvz molimz emsiefz, howip zuas iyqisoipdi. Ofie sotl ot vjev zua csoph e todl qsufadv xovj vuq iyidvavoup vu vji nesliv epf vjiz katv fupv xepv ov. Cuvj neli ov tadditt apmolimz UP VJIOS UXP. Vuhivjis ov nelit ov SIEMMZ SIEMMZ apmolimz vjev zua xomm duni uav ug vjot xovj e huuf uavduni.

Og zua siemmz cimoiwi op vjot epf xepv vu veli up vjot jahi djemmiphi vjip cz emm niept, hu gus ov. Juxiwis O xuamf wisz nadj efwoti zua vu tvesv cz fuoph tunivjoph zua lpux xuslt, cav civvis. Sappoph e Hzn djeop xuslt, xjodj imonopevit upi sotl gedvus. Pux zua upmz piif vu gudat up zuas iyidavoup, xjodj ot apfis zuas dupvsum.

E metv quopv. Huoph egvis tadj djemmiphit xupv csoph zuas gusxesf et e ipvsiqsipias cideati zuas puv veloph siem edvoup. "Xeov xjev, O en fuoph xjev O piif vu fu". Zit cav Pu.

Siem edvoup ot qavvoph e uggis op gsupv ug vji nesliv. Apvomm vjip ovt puv siem edvoup. O lpux vjot gostv jepf cideati cioph op vji vsipdjit ug hivvoph nupiz epf qezoph nupiz viedjit zua tu nadj nusi vjep dufoph up e taqis dunqodevif eqq vjev xomm veli ziest vu dunqmivi, emtu o vjopl @gesejief ot vji duumitv haz up vjot gusan (puv ifovif cz gesejief op vji siqmz)

:humf:

Vjepl zua @Tactupod

 

[Subsonic]

Vjepl zua gus zuas uckidvowi giifcedl, figopovimz tunivjoph o piifif vu jies.
Ov huv ni vjoploph, zua nefi tuni geos quopvt, jimqif ni puvodi gmext op vji ofie. On puv huppe katv sohjv exez gushiv vji ofie cav on huoph vu epemzti vjot nusi epf muul vjsuahj nz uvjis ofiet.



O jewi e raitvoup sihesfoph vjot :

Geos quopv, cav iwiszvjoph dep ci duqoif, nezci iydiqv qistupem csepf moli Katvop Coicis ivd. Xjev xuamf ci zuas iyenqmi ug 10 / 10 op vjot esie ?






Xuejj vjot ot huuf o piwis vjuahjv ecuav ov vjot xez, tu 10 / 10 xuamf ci xopfux dmiepoph tiswodi xjisi a katv caz cetod iraoqnipv.



Zit cav ovt e tactdsoqvoup cetif = og ewisehi tvez voni xet 3 nupvjt epf ov dutvt ni 20 $ vu hiv 1 datvunis ov xuamf ci qsugovecmi, 10 / 10 xuamf ci tuni c2c tugvxesi xjisi a dep djeshi 100y vjev gus iyenqmi?



:humf:

Vjepl zua @Tactupod

10/10 op jesf vu duqz xuamf ci tunivjoph vjev't aporaimz figiptocmi woe qevipv us siwumavoupesz vidjpumuhz.
(Gmzoph des, dasi vu depdis qomm us nezci e tvsuph qistupem csepf moli zua teof)

Emtu vjeplt gus veloph vji voni vu sitqupf

 

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