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My Pillow Commercial..What we can learn..

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Anything related to matters of the mind

Maxboost

Silver Contributor
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Apr 4, 2016
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View: https://www.youtube.com/watch?v=n-bI7sSzF0Y


I thought this commercial was incredibly motivating and shows the entire process that MJ talks about. Things I've learned from watching this very short commercial

1-The founder solved a particular problem that affects millions of people across the world (Need)
2-The CEO found the perfect pillow through trial and error (process)
3-The process took close to 20 years to get the company to this level!
4-He seems always genuinely happy, probably due to his faith, which probably helped him get through the tough times.

What do you guys think?
 
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Vigilante

Legendary Contributor
Staff member
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EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Oct 31, 2011
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Gulf Coast
View: https://www.youtube.com/watch?v=n-bI7sSzF0Y


I thought this commercial was incredibly motivating and shows the entire process that MJ talks about. Things I've learned from watching this very short commercial

1-The founder solved a particular problem that affects millions of people across the world (Need)
2-The CEO found the perfect pillow through trial and error (process)
3-The process took close to 20 years to get the company to this level!
4-He seems always genuinely happy, probably due to his faith, which probably helped him get through the tough times.

What do you guys think?

It's one of the longest running most profitable direct marketing products on the market right now so there is much to learn about how he has done what he has done.

The CEO of the company that I sold my last company to was the guy that did the Total Gym with Christie Brinkley and Chuck Norris. Also, he's responsible for the ShamWow product.

Circumventing traditional retail distribution can be incredibly profitable for the very few products that make it into mainstream consumer acceptance.

A lot of products can never even be tested in this type of medium because the production costs are extremely high.
 

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