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Do you need separate assumed name for the website and office

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eGrizzly

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Hi guys,

Have a question for an LLC business structure.

For sake of this thread say I registered the legal entity as Toms Foods, LLC. Suppose I want to sell pizza under that business as "Toms Pizza" as well as tomspizza.com, Do I need a separate assumed name/DBA for both "Toms Pizza" as well as its website "tomspizza.com", or can I just register Toms Pizza, and use tomspizza.com legally.

Yes, there will be sales transactions conducted at tomspizza.com as well as the office location "Toms Pizza"
 

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oimate

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Hi guys,

Have a question for an LLC business structure.

For sake of this thread say I registered the legal entity as Toms Foods, LLC. Suppose I want to sell pizza under that business as "Toms Pizza" as well as tomspizza.com, Do I need a separate assumed name/DBA for both "Toms Pizza" as well as its website "tomspizza.com", or can I just register Toms Pizza, and use tomspizza.com legally.

Yes, there will be sales transactions conducted at tomspizza.com as well as the office location "Toms Pizza"
Depends really-Mostly on what toppings you think are going to be popular
 

eGrizzly

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How many pizzas have you sold?

its just a theoretical question. the company I listed does not really exist however I have an identical real-life situation.
 

Doug Smith

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Hi guys,

Have a question for an LLC business structure.

For sake of this thread say I registered the legal entity as Toms Foods, LLC. Suppose I want to sell pizza under that business as "Toms Pizza" as well as tomspizza.com, Do I need a separate assumed name/DBA for both "Toms Pizza" as well as its website "tomspizza.com", or can I just register Toms Pizza, and use tomspizza.com legally.

Yes, there will be sales transactions conducted at tomspizza.com as well as the office location "Toms Pizza"


You only need the second assumed name if you are going to conduct business using that name. If the Company is TomsPizza LLC, and you have the assumed name Tom's Pizza you would just use Tom's Pizza both in store and online. You can do both if you want, because it's really the LLC that's doing business.
 

ZCP

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The point was .... sell more 'pizzas' and your accountant / lawyer will take care of this stuff. Focus on driving sales. Not wall color. Not forum posts on whether something is legal. Sales.
 

eGrizzly

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You only need the second assumed name if you are going to conduct business using that name. If the Company is TomsPizza LLC, and you have the assumed name Tom's Pizza you would just use Tom's Pizza both in store and online. You can do both if you want, because it's really the LLC that's doing business.

so you're saying you don't need to file a separate assumed name for the tomspizza.com?
 

Doug Smith

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so you're saying you don't need to file a separate assumed name for the tomspizza.com?

Not unless you plan to do business as Tomspizza.com You can have the website and still do business on the website, but as Tom's Pizza LLC.
 

JAJT

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The point was .... sell more 'pizzas' and your accountant / lawyer will take care of this stuff.

Exactly!

It bugs me that accountants and lawyers are considered "too expensive" by so many folks without ever actually checking to see if that's true.

For example - my accountant would likely answer this question over the phone or in person for free unless there was aspects to the question I didn't even realize I didn't know about - which is why I have the accountant in the first place.

Accountants and Lawyers are not optional team members in a serious business. Go hire a couple of good ones and use them.

If it's a serious legal/accounting question you shouldn't be asking a forum. If it's not a serious legal/accounting question than you can largely just take a best guess and get back to making money. If it becomes a serious issue later - you use the damn lawyer and accountant.

Trust me, even if you find the answer to your EXACT question from someone claiming to know what they are talking about - you still need to check it with a professional because almost no legal/accounting question exists in a bubble. Your situation could be different. Other factors may be involved. Maybe your jurisdiction passed a law 6 weeks ago that didn't make the news but has become super important to your question but you didn't know about it because you aren't an accountant.

TL;DR:

Is it important?

- If yes: ask a lawyer/accountant.
- If no: get on with it.
 

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