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Another Control Lesson

A detailed account of a Fastlane process...

Oztrepreneur

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All,

Wanted to share another lesson in control. I currently sell on Amazon with no issue. My wife decided she would like to offer a fantastic product under a separate brand.

To be certain I even raised a case with Amazon to ensure this wouldn't be a problem, to which they said no problem as long as the categories are different etc.

So you think opening a seller account should be the easiest part of the whole journey...my wife unfortunately has found out that in fact it has been the biggest stumbling block. On opening her account, Amazon immediately suspended her, without even a listing.

Asking for further identification, which was provided, all legitimate, she received the dreaded email, you are not allowed to sell on Amazon. She is totally demoralized after all her efforts and hard work to be let down by a total lack of control of the platform. Nothing sinister, nothing illegitimate, but the avenues for recourse or appeal seem non-existent.

So now we figure out what to do next.

I thought it is a good example of where it makes sense trying to be in control of every aspect of your business. It is not meant to scare new comers as Amazon is a power house and many people do very well. However on searching (due to this event), the net is littered with carcasses of "ecommerce dreams", by Amazon having total control. We are not bitter, it is their platform, and they can make all the rules.
 
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Vigilante

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All,

Wanted to share another lesson in control. I currently sell on Amazon with no issue. My wife decided she would like to offer a fantastic product under a separate brand.

To be certain I even raised a case with Amazon to ensure this wouldn't be a problem, to which they said no problem as long as the categories are different etc.

So you think opening a seller account should be the easiest part of the whole journey...my wife unfortunately has found out that in fact it has been the biggest stumbling block. On opening her account, Amazon immediately suspended her, without even a listing.

Asking for further identification, which was provided, all legitimate, she received the dreaded email, you are not allowed to sell on Amazon. She is totally demoralized after all her efforts and hard work to be let down by a total lack of control of the platform. Nothing sinister, nothing illegitimate, but the avenues for recourse or appeal seem non-existent.

So now we figure out what to do next.

I thought it is a good example of where it makes sense trying to be in control of every aspect of your business. It is not meant to scare new comers as Amazon is a power house and many people do very well. However on searching (due to this event), the net is littered with carcasses of "ecommerce dreams", by Amazon having total control. We are not bitter, it is their platform, and they can make all the rules.

Did it affect your existing Amazon account? Usually if they're going to do that they would kill them both.
 

Oztrepreneur

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Did it affect your existing Amazon account? Usually if they're going to do that they would kill them both.

I came to the same conclusion. My account was fine so I think it is not necessarily due to it flagging a 'second' account. My guess is for some reason the ID verification process has flagged for some strange reason, but of course being able to actually find out is near impossible.
 

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